Ayesha

Digital Marketing and Project Manager
Female26 y/oMarketing Specialist/Marketing Manager/Supervisor/IT Project ManagementLive in PakistanNationality Pakistan
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Work experience

Present- Digital Marketing & Project Manager

Letsremotify
2024.05-Current(a year)
Collaborating with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services Monitoring trends in digital marketing landscape and adjusted strategies accordingly. . Streamlining marketing operations by introducing project management tools and automating repetitive tasks ' Managing three UAE-based IT projects, overseeing timelines, resource allocation, and stakeholder communication to ensure alignment with client expectations Reorganizing and optimizing Jira workflows, enhancing task tracking and deadline adherence " Leading cross-functional teams, including developers and QA, ensuring timely completion of deliverables while addressing any blockers or dependencies . Maintaining regular communication with clients, addressing concerns and providing updates to manage expectations and ensure satisfaction Identifying inefficiencies in the processes, implementing corrective actions that improved project turnaround times and team productivity

Digital Marketing Manager

Decklaration
2021.06-2024.05(3 years)
Creating social media marketing strategies to create brand awareness and improve engagement Built, planned, and implemented the overall digital marketing strategy; managed the strategy for clients Strategized and created advertising campaigns and content. Prepared and managed the digital marketing budget; oversaw clients' social media accounts. Suggested activities for improving the quality of online content. Tracked and measured Google Analytics metrics and provided reports Built an inbound marketing plan (design, landing page development); researched and forecasted future sales and performance trends Monitored and analyzed market and competitor metrics to inform digital marketing strategies Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices Created and optimized email campaign to increase open and click-through rates Engaged with stakeholders at all levels, built strong relationships with internal and external partners Additional Role: Business Management for Us Real Estate Clients

Digital Marketing Executive

OptimusFox
2020.01-2021.05(a year)
Created monthly content calendar, strategized the implementation of marketing plans, marketing proposals Keyword researching and writing content for blogs and websites Utilized Google Trends to follow the trends relevant to the business's niche Leveraged Email marketing strategies for ecommerce clients Collaborated with internal teams to create landing pages and optimize user experience, Automated the marketing process Campaigns designing and strategizing Additional Roles: Hiring, Sales

Projects

IEEE, CSS, ACM

Stage Head
2016.01-2019.11(4 years)
Institute of Electrical and Electronics Engineers, Computer Science Society, Association for Computing Machinery - Conduct Seminars and Events within the institute

Educational experience

Government College University, Lahore

Computer Science
2015.10-2019.11(4 years)
2.78 CGPA

Languages

Chinese (Mandarin)
A little
Korean
A little
German
A little
Urdu
Native
English
Proficient

Certificates

IELTS
2022.12

Skills

Time Management
SEO
Copy Writing
Content Writing
Business Development
Client Communication
Team Management
PPC Advertising
Social Media Management
English Communication
Resume Search
Nationality
Job category
City or country
Jobs
Candidates
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