
Ayesha
Digital Marketing and Project Manager
Female26 y/oMarketing Specialist/Marketing Manager/Supervisor/IT Project ManagementLive in PakistanNationality Pakistan
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Work experience
Present- Digital Marketing & Project Manager
Letsremotify
2024.05-Current(a year)
Collaborating with cross-functional teams to develop integrated marketing campaigns that effectively promoted
products and services
Monitoring trends in digital marketing landscape and adjusted strategies accordingly.
. Streamlining marketing operations by introducing project management tools and automating repetitive tasks
' Managing three UAE-based IT projects, overseeing timelines, resource allocation, and stakeholder communication to
ensure alignment with client expectations
Reorganizing and optimizing Jira workflows, enhancing task tracking and deadline adherence
" Leading cross-functional teams, including developers and QA, ensuring timely completion of deliverables while
addressing any blockers or dependencies
. Maintaining regular communication with clients, addressing concerns and providing updates to manage expectations
and ensure satisfaction
Identifying inefficiencies in the processes, implementing corrective actions that improved project turnaround times
and team productivity
Digital Marketing Manager
Decklaration
2021.06-2024.05(3 years)
Creating social media marketing strategies to create brand awareness and improve engagement
Built, planned, and implemented the overall digital marketing strategy; managed the strategy for clients
Strategized and created advertising campaigns and content. Prepared and managed the digital marketing budget;
oversaw clients' social media accounts. Suggested activities for improving the quality of online content.
Tracked and measured Google Analytics metrics and provided reports
Built an inbound marketing plan (design, landing page development); researched and forecasted future sales and
performance trends
Monitored and analyzed market and competitor metrics to inform digital marketing strategies
Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices
Created and optimized email campaign to increase open and click-through rates
Engaged with stakeholders at all levels, built strong relationships with internal and external partners
Additional Role: Business Management for Us Real Estate Clients
Digital Marketing Executive
OptimusFox
2020.01-2021.05(a year)
Created monthly content calendar, strategized the implementation of marketing plans, marketing proposals
Keyword researching and writing content for blogs and websites
Utilized Google Trends to follow the trends relevant to the business's niche
Leveraged Email marketing strategies for ecommerce clients
Collaborated with internal teams to create landing pages and optimize user experience, Automated the marketing
process
Campaigns designing and strategizing
Additional Roles: Hiring, Sales
Projects
IEEE, CSS, ACM
Stage Head
2016.01-2019.11(4 years)
Institute of Electrical and Electronics Engineers, Computer Science Society, Association for Computing Machinery - Conduct Seminars and Events within the institute
Educational experience
Government College University, Lahore
Computer Science
2015.10-2019.11(4 years)
2.78 CGPA
Languages
Chinese (Mandarin)
A little
Korean
A little
German
A little
Urdu
Native
English
Proficient
Certificates
IELTS
2022.12
Skills
Time Management
SEO
Copy Writing
Content Writing
Business Development
Client Communication
Team Management
PPC Advertising
Social Media Management
English Communication
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Contact way
92****3544
ay**@**om

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