-Identify opportunities through superior consumer, market, and competitor trends understanding. -Develop category strategies based on recent changes on Chinese regulation of tutoring, rebranding centers -Develop, execute and track an annual communications strategy and calendar to include several ongoing email campaigns to stakeholders. -Develop structure and draft content for a variety of platforms and styles

-Editorial analyst at Observa China ( 中国), a think tank focused on China and Brazil relations. - Writing articles focused on Chinese society and culture - Editing articles submitted by our members according to our editorial guidelines -Translating and reviewing articles from our media partners to be published on our website.

- Create focused content for clients in international markets (websites, blog posts, social media) - Identify new business opportunities and establish good relationships with clients - Developed ESL educational content for a Chinese education group focused on early education in partnership with AO3 - Asia branch

Conduct research for a Brazilian company focused on consumer behavior, about habits in China and South Korea during and after the Covid-19 outbreak. Create reports, conduct interviews and context to behaviors and forecast habits for the Asian market

Plan, write, produce and host a series of stories about the life in China during the Covi.d-19 pandemic. Change of habits, safety protocols and different take on the subject.

- Created solutions and digital products to the archive of the Official Press of the State of Rio de Janeiro - Developed a project to automate processes including a totem for the public and digitalization of the archive - Reorganized and coordinated a team of 15 employees to improve efficiency

- Responsible for the international content for the Portuguese speaking market- Planned new actions culturally adapted for the Portuguese speaking market- Increased access and engagement in social networks

- Created marketing solutions at the stores and for the franchisees - Planned and led events and fairs all over the country - Assisted the expansion of the brand to the American market - Created and facilitated training for the franchisees - Assisted the agency in approving the campaign for the final consumer

Post Graduation Lato Sensu in Human and Social Sciences

Design thinking from concept to action. How to apply design thinking as a solution to processes and develop better solutions.

Specialization focused on digital marketing in a holistic matter, from planing to media reports

How and why people consume. Focused on real life cases, creating reports and understanding the consumers mind.

Bachelor in communications, focused on Journalism