Choong Kei Shing
Senior Engineering Manager
MaleChief Production Engineer/Deputy Chief EngineerLive in MalaysiaNationality Malaysia
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Summary
Seasoned manager and professional with a diverse skill set and proven leadership capabilities;
Recognized as Head of NPI Engineering with expertise in driving successful New Product Introductions (NPI);
Skilled C-level executive presenter with a track record of effectively communicating complex technical concepts;
Successful in customer management with proven records in managing international customers’ demand in both technical and cost requirements.
Work experience
Senior Engineering Manager
Jabil (Photonics Division)
2022.01-Current(3 years)
Led, administered, and managed NPI and operations engineering group;
Directed the team in achieving manufacturing objectives, emphasizing sub-assembly construction and characteristics across multiple module packages;
Fostered collaboration among cross-functional groups to support overall business objectives.
Key Achievements:
Spearheaded equipment engineering initiatives resulting in a significant improvement in yield, increasing from ~50% to ~80% through equipment enhancements in optical alignment for CSTAR200+ variant. Successfully reduced product assembly noise to achieve this milestone.
Implemented advanced automation in the fiber attach assembly process for optical sub-assemblies using ficonTEC systems, enhancing efficiency and productivity.
Effectively mitigated customer escalations by proactively addressing internal engineering monitoring and reaction deficiencies.
Resolved poor yielding issues attributed to a sudden spike in Return Loss fallout due to the introduction of a fake reflow process. Managed failure analysis activities with scientific methodologies alongside process and product engineers, resulting in yield recovery from 0% to 70% and effectively addressing STOP BUILD – STOP SHIP notices.
Managed reliability testing activities, achieving 100% reliability test success with the integration of new automated processes.
Mentored and developed internal product engineers, providing guidance in component engineering and final product understanding.
Managed optical splicing process engineering efforts, resolving increased splice loss issues and significantly improving yield by approximately 10%.
Enhanced PVT (Process Verification Testing) activities, reducing turnaround time from 3 weeks to 1.5 weeks, thereby improving operational efficiency.
Process Engineering Manager
Flex (Optics Centre of Excellence)
2021.03-2022.04(a year)
Spearheaded the establishment of the Optics Centre of Excellence, leading a team of five engineers in pioneering cutting-edge optical technologies.
Functioned as both the engineering manager and technical project manager, overseeing project execution and team performance.
Orchestrated the setup of the entire production floor for manufacturing transceivers, including the implementation of the die attach process and transceiver testing procedures.
Developed assembly capabilities focused on CFP2 and QSFP packages, catering to esteemed clients such as Amazon, Nokia, Tibit, and Accelink.
Implemented comprehensive learning curves encompassing reverse engineering, material engineering, optical assembly processes, and reliability and quality standards.
Collaborated closely with diverse functional groups, including Product Line Management, Program Management, Supply Chain Management, Global Quality Management, Logistics Management, Operations Management, and Finance Management.
Key Achievements:
Successfully established production lines for Accelink module assembly and test, as well as optical sub-assembly for Tibit, meeting rigorous quality and performance standards.
Managed the TL9000 certification process in conjunction with quality engineering and Quality Management teams, ensuring compliance with industry standards and enhancing organizational efficiency.
Staff Engineer
Finisar Corporation
2009.06-2021.03(12 years)
Led the process development team in successfully introducing the 25G PAM4 Optical Sub-Assembly utilized in QSFP28 transceivers, contributing to enhanced product performance and reliability.
Functioned as the primary technical decision-maker for all new product platforms, ensuring alignment with organizational goals and industry standards.
Provided mentorship to both Senior and Junior Engineers, fostering professional growth and expertise within the team.
Spearheaded the development of manufacturing processes aimed at reducing scrap rates and optimizing operational efficiency.
Directed engineers in conducting failure analyses, ensuring timely resolution and continuous improvement of product quality.
Oversaw day-to-day delivery commitments, ensuring on-time delivery while maintaining high standards of product quality and customer satisfaction.
Managed product Bill of Materials (BOM) cost, implementing cost-effective strategies to enhance profitability and competitiveness in the market.
Educational experience
Universiti Utara Malaysia
Masters in Business Administration (MBA)
2012.09-2015.07(3 years)
Universiti Teknikal Malaysia Melaka
Bachelor's Degree in Mechanical Engineering (Honours)
2005.09-2009.06(4 years)
Languages
Malay
Native
English
Proficient
Chinese (Cantonese)
Proficient
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