FERNANDO
Product
MaleProduction Project ManagementLive in BrazilNationality Korea
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Work experience
Product
Samsung Electronics
2020.03-Current(5 years)
- Managed the product portfolio for notebooks, focusing on both B2B and B2C markets. Achieved leadership in the premium segment through strategic planning and execution.
- Led the Galaxy AI Project, driving innovation and integrating advanced AI features into Samsung Products.
- Successfully launched over 10 products, ensuring timely delivery and market success. (GTM responsible for these products)
- Led cross-functional teams, fostering collaboration among engineering, design, marketing, and sales to deliver high-quality products.
- Engaged with stakeholders to communicate product vision, strategy, and progress, ensuring alignment and support.
- Utilized Agile methodologies to manage product development, prioritize features, and maintain a dynamic backlog.
- Tracked key performance indicators (KPIs) and used data-driven insights to make informed product decisions.
- Oversaw the entire product lifecycle, from concept to end-of-life, ensuring products remained competitive and relevant. (Price positioning)
- Managed product budgets, forecasted revenues, and assessed the financial impact of product decisions.
- Completed problem-solving courses to enhance skills and drive continuous improvement in product development processes.
Business & Market Intelligence Supervisor
Samsung Electronics America
2017.08-2020.02(3 years)
- Overseeing the analysis of data to identify trends, forecast future outcomes, and provide strategic business recommendations (Make presentation the top management)
- Managing a team of analysts and data scientists, providing guidance and mentorship to ensure high-quality data analysis and reporting.
- Leading the development and maintenance of business intelligence and market tools, databases, and analytics platforms to support data-driven decision-making.
- Conducted extensive market research and competitive analysis to identify trends, customer needs, and opportunities.
- Translated customer feedback and insights into actionable product
requirements and enhancements.
Product Lead
GE
2016.09-2017.10(a year)
- Define the vision and strategic direction for the anesthesia and ultrasound product lines. This includes market analysis, competitive benchmarking, and setting long-term goals.
- Manage the entire product lifecycle from concept to phase-out, ensuring that each stage meets its time, cost, and quality targets.
- Interact with customers to gather feedback, understand their challenges, and identify opportunities for product enhancements or new features.
Sales Channel Strategy Analyst
GE Healthcare
2015.11-2016.08(10 months)
Corporate Center - Av. Magalhaes de Castro 4800
Indirect sales Intelligence for Latin America. Responsible for growing regional business through Channel Partners. Market research, analytics and competitor analysis.
Educational experience
Universidade federal do ABC
2010.01-2016.01(6 years)
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