FERNANDO

Product
MaleProduction Project ManagementLive in BrazilNationality Korea
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Work experience

  • Product

    Samsung Electronics
    2020.03-Current(5 years)
    - Managed the product portfolio for notebooks, focusing on both B2B and B2C markets. Achieved leadership in the premium segment through strategic planning and execution. - Led the Galaxy AI Project, driving innovation and integrating advanced AI features into Samsung Products. - Successfully launched over 10 products, ensuring timely delivery and market success. (GTM responsible for these products) - Led cross-functional teams, fostering collaboration among engineering, design, marketing, and sales to deliver high-quality products. - Engaged with stakeholders to communicate product vision, strategy, and progress, ensuring alignment and support. - Utilized Agile methodologies to manage product development, prioritize features, and maintain a dynamic backlog. - Tracked key performance indicators (KPIs) and used data-driven insights to make informed product decisions. - Oversaw the entire product lifecycle, from concept to end-of-life, ensuring products remained competitive and relevant. (Price positioning) - Managed product budgets, forecasted revenues, and assessed the financial impact of product decisions. - Completed problem-solving courses to enhance skills and drive continuous improvement in product development processes.
  • Business & Market Intelligence Supervisor

    Samsung Electronics America
    2017.08-2020.02(3 years)
    - Overseeing the analysis of data to identify trends, forecast future outcomes, and provide strategic business recommendations (Make presentation the top management) - Managing a team of analysts and data scientists, providing guidance and mentorship to ensure high-quality data analysis and reporting. - Leading the development and maintenance of business intelligence and market tools, databases, and analytics platforms to support data-driven decision-making. - Conducted extensive market research and competitive analysis to identify trends, customer needs, and opportunities. - Translated customer feedback and insights into actionable product requirements and enhancements.
  • Product Lead

    GE
    2016.09-2017.10(a year)
    - Define the vision and strategic direction for the anesthesia and ultrasound product lines. This includes market analysis, competitive benchmarking, and setting long-term goals. - Manage the entire product lifecycle from concept to phase-out, ensuring that each stage meets its time, cost, and quality targets. - Interact with customers to gather feedback, understand their challenges, and identify opportunities for product enhancements or new features.
  • Sales Channel Strategy Analyst

    GE Healthcare
    2015.11-2016.08(10 months)
    Corporate Center - Av. Magalhaes de Castro 4800 Indirect sales Intelligence for Latin America. Responsible for growing regional business through Channel Partners. Market research, analytics and competitor analysis.

Educational experience

  • Universidade federal do ABC

    2010.01-2016.01(6 years)
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