Establishing and delivering creative digital projects / campaigns, managing budgets etc Defining, implementing, monitoring and reporting digital KPIs Responsible for site content, structure and search engine optimization (SEO) Drive relevant traffic and leads by performing keyword research, competitive analysis and executing content optimization, technical SEO, and link building strategies Create and execute search engine optimization strategies in alignment for business goals, competitive landscape, and industry.Measure results of strategies with tools like Google Analytics, Google Search Console, and BrightEdge, and lead monitoring tools. Paid media advertising - PPC, display and social advertising CRM and email campaign management & other forms of digital marketing Day-to-day management of our paid social campaigns across multiple platforms including FB, Instagram Twitter, YouTube, LinkedIn, Pinterest and Google Ads Update and maintain quality content on website Monitor and report on analytics to improve website performance, using tools such as Google Analytics

Mainly responsible for overseas new media operation business, the details are as follows: 1, responsible for the company's overseas social platform account construction, operation, and user relationship maintenance; 2 3001 Responsible for Facebook, Twitter, Instagram, YouTube, TikTok, and Google AdWords, and other overseas social media operations planning and publishing work. Independent content output, planning activities; 3. Establish good relationships with fans, explore the needs of potential customers, and help potential customers answer questions, through various new media channels to guide users and drain to the relevant social accounts; 4, good at data analysis, combined with data planning online promotion program; 5. Deliver brand value and image to users through social media. 6.Generate Leads and Conversions.

Managing company social media presence on Facebook, Twitter, Instagram, LinkedIn, and including maintaining a content calendar, creating engaging content, monitoring, and analyzing our posts, and interacting with our audiences Develop and implement features/opportunities for followers/audience to develop brand awareness (contests, polls, discussions, etc.) and engagement strategies of how to feature given articles best. Prepare reports for management as requested with a summary and analysis of the social media results along with recommended actions. Utilize social media to create a sense of community amongst followers/readers around the site itself or around different topics our site covers to drive engagement and growth. Serve as an internal advisor when it comes to social media strategy and best practices. Utilize tools and data to better understand how topics are doing, our competitors, our brand perception, audience preferences, etc. to develop benchmarking trends and to use them in making business decisions. Share findings with applicable parties within the company to help guide overall business/product decisions. Use social media to elevate the reputation of your site’s quality by focusing on the expertise, authority, and trust of the content. Remain knowledgeable of the most up-to-date best practices and trends within social media, social media management, technologies, design tools, and applications. This includes up-and-coming social media platforms. Participate in special projects that may exist within the organization in which social media plays a role. This includes partnering with Social Media Managers of other sites to complete the projects. Collaborating with our political, philanthropy, and legislative teams to translate our organization’s priorities into social media campaigns, including online advocacy, grassroots mobilization, fundraising and membership development

Content creation and implementation of paid search campaigns. Optimize paid search, display, and paid social campaigns in Google Ads, Facebook, Instagram, and Linkedin. Identify, implement, and test new opportunities in the paid advertising space. Manage digital media spend Extract campaign data, generate monthly reports, quarterly reports, and ad-hoc reports. Maintain PPC and online marketing knowledge. Meet CPA and ROAS goals for paid search. Responsible for channel ROI metrics and ensuring all campaigns fall within the goals for channel spend and new customer acquisition numbers. Conduct technical SEO audits to identify user experience opportunities and surface optimizations and action items for implementation. Analyze and identify SERP gaps and create strategies to close gaps. Utilize UberSuggest or SpyFu or related tools Implement metadata, on-page SEO,and improve internal linking. Develop image optimization initiatives. Conduct keyword research, competitor gap analysis, and digital media budget forecasting Work with the Marketing team to generate new inbound links from high-authority websites

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