Kapil's Resume

Kapil

Marketing Growth Lead

Male

34 y/o

Marketing/SEM/Market research and analysis/Marketing Manager/Supervisor/Marketing Specialist

Live in India

Nationality India

Summary

I have a total work experience of over 8 years, of which 6+ years have been as a Marketing Manager and have spanned over a variety of IT products and AI-based solutions. I am currently employed with imToken as Marketing Growth Lead for the APAC and LATAM markets. Here's the Chinese translation by ChatGPT 我拥有超过8年的工作经验，其中6年以上担任市场营销经理，涉及各种IT产品和基于人工智能的解决方案。我目前在imToken担任亚太和拉美市场的营销增长负责人。

Work experience

Marketing Growth Lead
imToken
2022.08-2024.10
(2 years)
### Paid Media - Designed and launched branding and growth campaigns on X and Facebook, significantly increasing user engagement by 60% within three months. ### Earned Media - Led and mentored in-house growth team of 6 members including freelancers. - Managed social media In-App monthly planning, content strategy development, and post scheduling to ensure consistent brand messaging and audience engagement. ### Owned Media - Designed and managed monthly newsletters and email campaigns, including imToken card dripping, to drive customer acquisition and retention.
Marketing Manager
Advance Intelligence Group
2020.10-2022.08
(2 years)
### Demand Generation - Built a full-funnel marketing strategy, tailoring our marketing messages to influencers, evaluators, and decision makers. - Identified and targeted high-value accounts with most-effective account-based marketing (ABM) tactics to engage, nurture, and convert lead-to-account. - OneStop Platform is a challenger solution and needed a disruption idea to gain market share for ASIAN countries. Conceptualized, developed, and executed the communication strategy & digital advertising campaign. [View Campaign](https://www.youtube.com/watch?v=Qv0i2_IV6vI) - Developed & led L2RM strategy for a marketing team. - Managed Global Paid media budget of $400K per year while maintaining a ROAS of 3x-6x varying business to business. - Managed In-house digital excellence team size of 7 members and freelancers to achieve the organization's goals. ### Paid Media - Analyzed customer data to strategize, develop, and manage paid digital marketing campaigns and promotions on social media platforms across AdWords, LinkedIn, and Facebook. ### Owned Media - Ensured AAI official website quality and efficiency by conducting regular testing. - Designed dripping Email campaign for customer engagement - Newsletters (Industry Trends and News), Cross-Selling & Up-Selling, etc. ### Earned Media - Coordinated social media monthly planning, content strategy, and post scheduling. - Created social media strategies to increase engagement on Facebook, Twitter, and LinkedIn. - YouTube video score improved from 3/10 to 10/10. ### Events & Exhibitions - Mapped various subjects for conference, supported Sales team in finalizing agenda, and identified prospective speakers/sponsors/delegates. - Event Planning and execution. ### Vendor/Agency Management - Coordinated with agencies for website management and content development. ### Business Analytics - Developed Lead-to-Revenue single source of truth report using Google Data Studio.
Senior Marketing Manager
Wangmai Information Technology
2016.01-2017.01
(a year)
- Acquired Potential partners. - Negotiated terms with all new and existing publishers/Advertisers/Agencies. - Supported clients in promoting their product (web / app) across various countries mainly in Japan, Korea, Taiwan, USA and India. - Maintained close relationships with client at all stages of their marketing campaign.

Educational experience

Indian Institute of Management, Indore
Marketing & Strategy
2021.06-2022.07
(a year)
It was a certificate course for mid-level marketers
Jaipuria Institute of Management
MBA
2017.03-2019.10
(3 years)
MBA in Marketing