### Paid Media - Designed and launched branding and growth campaigns on X and Facebook, significantly increasing user engagement by 60% within three months. ### Earned Media - Led and mentored in-house growth team of 6 members including freelancers. - Managed social media In-App monthly planning, content strategy development, and post scheduling to ensure consistent brand messaging and audience engagement. ### Owned Media - Designed and managed monthly newsletters and email campaigns, including imToken card dripping, to drive customer acquisition and retention.

### Demand Generation - Built a full-funnel marketing strategy, tailoring our marketing messages to influencers, evaluators, and decision makers. - Identified and targeted high-value accounts with most-effective account-based marketing (ABM) tactics to engage, nurture, and convert lead-to-account. - OneStop Platform is a challenger solution and needed a disruption idea to gain market share for ASIAN countries. Conceptualized, developed, and executed the communication strategy & digital advertising campaign. [View Campaign](https://www.youtube.com/watch?v=Qv0i2_IV6vI) - Developed & led L2RM strategy for a marketing team. - Managed Global Paid media budget of $400K per year while maintaining a ROAS of 3x-6x varying business to business. - Managed In-house digital excellence team size of 7 members and freelancers to achieve the organization's goals. ### Paid Media - Analyzed customer data to strategize, develop, and manage paid digital marketing campaigns and promotions on social media platforms across AdWords, LinkedIn, and Facebook. ### Owned Media - Ensured AAI official website quality and efficiency by conducting regular testing. - Designed dripping Email campaign for customer engagement - Newsletters (Industry Trends and News), Cross-Selling & Up-Selling, etc. ### Earned Media - Coordinated social media monthly planning, content strategy, and post scheduling. - Created social media strategies to increase engagement on Facebook, Twitter, and LinkedIn. - YouTube video score improved from 3/10 to 10/10. ### Events & Exhibitions - Mapped various subjects for conference, supported Sales team in finalizing agenda, and identified prospective speakers/sponsors/delegates. - Event Planning and execution. ### Vendor/Agency Management - Coordinated with agencies for website management and content development. ### Business Analytics - Developed Lead-to-Revenue single source of truth report using Google Data Studio.

- Acquired Potential partners. - Negotiated terms with all new and existing publishers/Advertisers/Agencies. - Supported clients in promoting their product (web / app) across various countries mainly in Japan, Korea, Taiwan, USA and India. - Maintained close relationships with client at all stages of their marketing campaign.

It was a certificate course for mid-level marketers

MBA in Marketing