
Nencini
Associate Director
Male52 y/oBD Manager/Account Manager/Business Manager/Supervisor/Commercial Director/Sales Director/Sales Manager/Supervisor/CEO/President/General Manager/VP of Operations/Chief Operating Officer/Head of branch/representative office/Assistant General Manager/General Assistant (Executive Level)/Other senior managementLive in ChinaNationality Italy
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Summary
With many years of experience as a Managing Director and CEO Executive Assistance for oversea business development, I am now considering new challenges with a forward-thinking organization. My family and I are based near the Zhongshan-Zhuhai border, and while I prefer opportunities in this region, I remain open to compelling roles elsewhere in China.
Work experience
Associate Director
S4U Sports Corporation
2018.03-Current(7 years)
Responsibilities:
● Internal Processes development (Operation Management);
● New projects management (Operation Management);
● Supply chain development (Operation Management);
● Marketing and Communication Development (Operation Management);
● Sales and Distribution Development (Operation Management);
S4U is a production & trading company specialized in sports equipment which I did support in 2014 at their
first stage getting a stable business and now, since 2018 supporting for their expansion..
Associate Director
HY Group
2017.03-2018.03(a year)
Responsibilities:
Internal Management Development (people management, sales development, SOPs );
Marketing and Communication Development;
New projects management;
International Suppliers Management;
Partnership/JV, study and Development.
HY Group-aleading urban lighting design and engineering firm with 20 years of experience in China -
maintains close partnerships with both public administrations and major private enterprises. The founder and
CEO personally recruited me to strengthen the company's general management while driving new business
development initiatives.”
Associate Director
ESAU YORI
2016.05-2017.02(10 months)
(Fashion Brand, GuangZhou China) (Start Up company)
Responsibilities:
Market Analysis and Assessment;
Sales and Distribution Development;
Marketing and Communication Development;
Business Plan Creation;
In-house Production Scheduling Optimization;
Global Events Coordination
Global Partnership Development
Refinance strategy and Implementation
As a startup, the company required a comprehensive assessment of its product portfolio, pricing strategy,
market expansion, and financial sustainability. I spearheaded the development of a detailed business plan,
realigning the company’s vision into a structured 5-year action plan with cash flow projections and data-
driven scenarios. After presenting to the board, my strategic recommendations—including cost optimizations
and investment reallocations—were approved and implemented. This restructuring enabled the company to
achieve profitability and secure a successful entry into the international fashion market.
Associate Director
Giant Ocean Investment Co.,Ltd
2015.05-2016.05(a year)
(food and beverage New Project, B2B, Shanghai China)
Responsibilities:
Brand Development for International Market
Market analysis Assessment
Marketing and Communication Plan;
Sales and Distribution Plan
Internal Procedure Reorganization and Optimization;
Giant Ocean’s is an investment company with a diverse portfolio of brands
I was hired by the founder and CEO to support the organization and development of a newly acquired food
and snack brand, targeting both international and domestic large-scale commercial chains. During my one-
year contract, I contributed to the successful completion of the marketing campaign, securing placements in
major retail chains such as Carrefour, Tesco (Vanguard), and RT-Mart, as well as several smaller distribu-
tors.
Associate Director
S4U Sports Corporation Co.,Ltd
2014.09-2015.05(9 months)
(Sport Equipment Trading, B2B, DongGuan China)
Responsibilities:
Marketing and Communication Development;
Sales and Distribution Development;
S4U is a production and trading company specializing in sportswear. I supported the comprehensive
reorganization of its quality management system, including internal processes, supply chain optimization, and
customer development—establishing quality as the company’s key competitive advantage.
Associate Director
ECOVACS Robotics Co.,Ltd
2012.12-2014.09(2 years)
(Robotic home appliances, B2C-B2B, Suzhou China)
Responsibilities:
Global Brand Development;
B2C Marketing and Communication Development;
B2B Sales and Distribution Development;
Internal Procedure implementation;
B2B Customer Service development;
B2C After sales Services development;
Legal Protection and Contracts formations.
Ecovacs is a leading international company specializing in artificial intelligence, robotics, and consumer
electronics, with a workforce of around 5,000 employees. I was personally recruited by the founder and CEO
to drive the company’s global expansion. Initially operating with an overseas turnover of 10 millions, we suc-
cessfully tripled revenue to 30 million within just two years, laying the foundation for exponential growth in
the years ahead. I later departed the company to return to Italy due to family commitments.
Business Development Manager
Dongguan Yuwei Industry Co.,Ltd
2011.07-2012.12(2 years)
(Lighting B2B Startup, B2B, DongGuan China)
Responsibilities:
B2B Sales and Distribution Development;
Internal Procedure Development;
B2B Marketing and Communication Development;
Quality Control Development;
B2B Customer Service Development
Legal Protection Development.
Yuwei Lighting was a startup with no existing revenue and limited market recognition when I joined - the per-
fect opportunity to launch my career transition. Hired to drive business development and reorganize internal
operations, I helped transform the company into a thriving enterprise. Within just 18 months, we grew to
about 100 employees and achieved 25-30 million in annual revenue, establishing strong foundations for fu-
ture growth. I departed when presented with the opportunity to join ECOVACS Robotics, where I took on my
next professional challenge.
Business Development Consultant
Freelance
2009.01-2011.01(2 years)
Responsibilities:
B2C Marketing Strategy Development;
B2C Sales Strategies Development;
B2C Communication Development;
This period of my career was primarily dedicated to immersing myself in Chinese language studies and busi-
ness culture. While pursuing this intensive learning journey, I engaged in strategic freelance work to establish
my presence in China's business landscape. Though this phase may not reflect traditional career milestones, I
consider it foundational. The deep cultural and business insights I gained - particularly in understanding the
Chinese approach to commerce - have proven invaluable to all my subsequent professional achievements..
English Business Teacher
HuangGang Polytechnic College
2008.01-2009.01(a year)
Responsibilities:
● English Business Teacher;
● Activity coordinator;
● Students tutor.
This marked my sabbatical year - a transformative period where I left Europe to broaden my horizons, immerse
myself in new cultures, and rediscover my professional passions. While I initially planned to dedicate
this time to charity or volunteer work, an unexpected opportunity arose to teach business English. The experience
proved far more valuable than I anticipated. Not only did I develop essential skills in motivation, knowledge-
sharing, and education, but I also unexpectedly fell in love with Chinese culture. This profound personal
discovery became the catalyst for my decision to remain in China and cultivate my career here long-term..
Parts Analyst & Logistic Coordinator
CNH UK
2006.01-2008.01(2 years)
Responsibilities:
● Production Analyst (timing supply of parts for the assembling line);
● Parts importation analyst (Just on time part arrival on the warehouse);
● Logistic Co-ordinator for 55 worldwide suppliers.
CNH UK operates one of Europe's largest tractor production plants. I was recruited by European Head Director
Derek Neilson as part of his initiative to develop a new generation of European managers. Recognizing
my potential but limited industrial experience, he designed a rotational training program across multiple departments
to build my operational expertise. After two years of intensive learning and hands-on experience,
the 2008 Financial Crisis disrupted my career trajectory. With growth opportunities suddenly limited, I made
the pivotal decision to take a one-year sabbatical in China - a choice that would ultimately reshape my professional
future..
2
Legal Consultant and Lawyer Assistant
Gambi Studio
2002.01-2004.01(2 years)
Studio Gambi (Florence, Italy)
Responsibilities:
Lawyer Personal Assistant
Civil and administrative Law Contracts Specialist;
Jurisprudence consultant.
During my legal career, I take great pride in my tenure at this law firm, where I developed many of the
negotiation and problem-solving skills I use today. My mentor instilled in me the ability to present with
confidence, maintain focus on objectives, and think creatively to achieve results. Beyond learning, I took on
substantial responsibility—providing direct client consultations and independently handling cases in court. I
ultimately chose to leave because I believed in pursuing further growth before settling into a permanent role.
This decision led me to the UK, where I sought broader professional development and a more well-rounded
skillset.".
Notary Assistant
MAgi Studio
2001.01-2002.01(a year)
Responsibilities:
● Notary Personal Assistant;
● Public acts preparation;
● Jurisprudence Case Study.
This position marked my first professional experience in law after graduation - an intensive learning period
where I immersed myself in case analysis and notarial work. While I initially lacked the experience to
interface directly with clients, this foundational role equipped me with critical skills that shaped my entire
career: not just legal casework, but more importantly, meticulous attention to detail, rigorous fact analysis,
and a disciplined research methodology.
Area Manager
Tourist Club Promotion Italia (Siena
1993.01-1995.01(2 years)
Responsibilities:
CEO Personal Assistant;
Regional Sales Coordinator;
Sales Training Coordinator (20 branches);
Partnership Development
After completing my college diploma, I decided to gain practical work experience before pursuing university
studies. I entered the tourism industry, where I was energized by being part of a dynamic organization with
clear roles and responsibilities. As the CEO’s personal assistant, I was exposed to all facets of the business—
from sales and marketing to HR and operations. This hands-on experience was invaluable, but it also
revealed gaps in my knowledge and skills. Recognizing the need for deeper expertise, I was inspired to further
my education, leading me to enroll in law school—a decision that would shape my future career path.".
Languages
Chinese (Mandarin)
Good
French
Normal
Spanish
Normal
Italian
Native
English
Proficient
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