Turo is the world’s largest peer-to-peer car sharing marketplace Lead copywriter for paid marketing, seasonal campaigns, and employer branding. Creative lead for advertising on Reddit and launching in Australia. Ghostwriting blog articles for executives (CEO, CMO). UX writing and editing for product copy and feature promotion.

Blitz is a companion app for PC games that helps gamers improve their play. Wrote and reviewed copy from across the company (marketing, UX, ops, comms, etc.) Designed a rebranding strategy through cross-functional workshops with leadership. Launched Blitz in China and improved product localization processes. Worked with a designer and engineers to revamp all major Blitz landing pages.

Niantic Inc. is an AR gaming and technology company best known for developing Pokémon GO. Led player support content production, strategy, and localization for all Niantic titles. Developed a brand voice and style guide for the support team. Wrote and created visuals for help articles, FAQs, and other support content. Worked with product, PR, and marketing colleagues to draft player communications.

Dorabot designs robots and software for warehouse automation. Led international executive comms, internal comms, marketing, and PR. Organized trade show appearances and spoke at recruiting and startup events. Hosted office tours for reporters, venture capital firms, investors, and business partners.

DJI is a world-leading producer of consumer drones, gimbals, and cameras. Wrote and edited web copy, social posts, video scripts, press releases, product manuals, brochures, marketing emails, tutorials, and UX copy. Mentored and reviewed the work of new in-house copywriters and freelance writers. Wrote SEO-optimized blog posts that sold thousands of products. Spearheaded a copywriting team initiative to draft and distribute a DJI style guide.

EatStreet is a food delivery app popular on college campuses across the United States. Led a team of customer service reps who provided live support for partners and users. Assisted in restaurant onboarding, account management, and retention. Documented known issues and worked with the engineering team to implement fixes.

Harebrained Schemes is a game studio best known for successfully crowdfunding Shadowrun Returns, Golem Arcana, and Battletech. Wrote updates and announcements for the company’s official blog and social media. Shot video footage for the Golem Arcana Kickstarter campaign and HBS YouTube. Answered player questions via social media, email, and the HBS forum.