Rodrigo Cornejo

Country Manager México & Channel Director LATAM
Male
Country Manager
Live in MexicoNationality Mexico
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Work experience

Country Manager México & Channel Director LATAM

Barco
2021.06-Current(3 years)
Ciudad de México, México

Sales Director

Anixter
2019.07-2021.06(2 years)
México · Responsible for leading a high competitive and performance team of sales executives attending Metro & South of Mexico. · Responsible for eCommerce implementation.

Commercial Director

BlueStar US
2018.08-2019.03(8 months)
2 years 2 months Cdmx · Top Account attraction and development, Sales team strategy leader. · Lead Generation for integrators. · Digital business, eCommerce and store front connectors. · Inventory health.

Commercial Director & Co-Managing Director

IT Marketing Mexico
2011.04-2017.01(6 years)
• Creation of business processes, approach to new customers, national and international, analysis of costs and sales prices. • Launch of new marketing services oriented to the execution of Lead Generation campaigns, direct and digital as Google Adwords, Google Analytics, CrazyEgg Heat Maps, Landing Pages, online strategies of brand development, SEM / SEO - SEA. • Responsible for InBound marketing operation using Google Adwords as the main channel of the operation and Email Marketing as the secondary channel to Generate Leads. • Leadership and active participation in the creation of agency web tools: a) AdminWeb: CMS platform developed entirely by IT Marketing, used for fast deploy and modification of websites and online stores; b) LPT: Landing Page Development Tool which instantly deploy effective digital marketing flyers in minutes. c) Lead Management: Lead Transfer Platform to deliver and control business opportunities that the agency qualified so our clients may control and validate leads generated for them. Team responsibilities: Responsible for the management of 5 people team (Sales Representatives, Web Developers) Main Achievements: a) 2 digits sustained growth of the company during +5 years. b) Lead the creation of web tools used to develop Digital Marketing campaigns. c) Recruit of key player companies in the IT Business as: HP, Lenovo, Datalogic, CipherLab, Grupo Dusof, Serverware, OLHSA, Alfa Soluciones, Cicovisa, Compucad, Sellcom, Sistemas Contino, among others.

Director of Merchandising

ScanSource
2008.12-2011.03(2 years)
Naucalpan de Juárez y alrededores, México • Responsible for implementation of the Product & Brand development Strategy, Purchasing and Marketing for the subsidiary in Mexico ScanSource, Inc. Specialized AIDC / POS and Communication Global Wholesaler (NASDAQ:SCSC) • AIDC / POS Vendor development. • Planning and execution of marketing plans for the brand and wholesaler in Mexico. • Planning, management and inventory control with the goal of keep optimal levels of stock, avoiding excess and obsolete. Team resposibilities: Responsible for the management of 15 people team (Product Managers, Buyers & Asset Managers, and Marketing Managers.)

Channel Sales

Lexmark International, Inc.
2008.03-2008.11(9 months)
Ciudad de México y alrededores, México • Channel Sales Executive for Hardware Distributors of Lexmark. • Sales Management and Development of Exel del Norte. • Wholesaler Inventory Management, Procurement Management, Project Assistance, Issue Credit Notes, among others.

Hardware Team Leader

Ingram Micro
2006.03-2008.02(2 years)
Ciudad de México y alrededores, México • Leader of the Hardware Business Unit in Product Management Area for the Wholesale. • Negotiation of purchase orders, inventory rotation and marketing funds with different vendors as Acer, APC, Tripplite, Belkin, Toshiba and Lenovo. • Development of annual business plans and quarterly reviews per brand (QBR). • Sales quota assignment per brand, yearly, quarterly and monthly. Team responsibilities: Responsible for the management of 3 people team (Product Managers).

Educational experience

Universidad Tecnol

Investment
2000.01-2001.01(a year)

Universidad Tecnol

Marketing
1997.01-2000.01(3 years)

Certificates

Certificación en Google Analytics Certificación de Adwords
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