Lead Components Business: Drive category leadership on Flipkart and Amazon, ensuring continuous growth and strategic dominance. Generated over $8 Mn in revenue on Flipkart and Amazon. Strategic Ads Planning: Expertly manage BAU and sponsorship ads for high-profile events (BSD, BBD, ID Sale), ensuring optimized exposure, increased engagement, and maximized ROI through targeted and strategic campaign execution. Intel NUC Kits & Mini PCs Launch: Spearhead high-impact launches on key platforms, optimizing product positioning for maximum market penetration. Laptops Market & Competition Analysis: Utilize heatmaps and deep market insights to identify opportunities and outmaneuver competitors. Retailer Collaboration: Strengthen retailer partnerships to boost Intel visibility and create top-of-mind awareness. Strategic Campaign Management: Lead monthly marketing campaigns with FK Brand Ads and AMS, ensuring seamless execution and alignment with business goals. Cross-Team Coordination: Align internal marketing teams and retailers on high-priority segments like Premium, IGD, and ESL to drive targeted interventions.

Owning the Category P&L: Generated INR 100Cr+ in Revenue. Optimize profitability and leverage cross-category bundling. OPPO IoT Scaling: Strengthen e-commerce partnerships and expand IoT products using data by launching new products like Enco M32, Enco Air, Enco X, Oppo Watch etc. PLC Management: Improve demand forecasting and speed up time-tomarket. Consistently achieved the sellout and sell in targets for the category. BAU and Event Pricing Management: Innovate pricing strategies and optimizing profits using blended pricing strategy and by having a monthly pricing calendar basis the on-platform events. Launch & GTM: Own the PLC of the products, from launch, sustenance to decline. Post-Mortem: Adjust strategies based on real-time data insights and share learnings with the team. Cross-Functional Initiatives: Align teams for product improvements based on customer feedback. Customer Engagement: Implement real-time feedback loops and build customer advocacy programs.

Strategic Planning: Lead annual business and joint sales planning with ecommerce partners, aligning on sales, product roadmap, and marketing. Account Management: Drive key account management, ensuring strong partnerships and growth. Category Creation & Launches: Develop new categories and execute GTM and PLC strategies for exclusive product launches. Forecasting & Budgeting: Manage demand forecasting, budgeting, and promotional planning. Market Insights: Anticipate industry trends, competition, and consumer behavior to guide strategy.

Amazon Strategy: Develop and execute a sales strategy for Amazon, focusing on product selection and pricing. Enhance Listings: Optimize listings with compelling content and images to boost sales. Manage Inventory: Prevent stockouts and overstock through effective inventory management. Data Analysis: Make data-driven decisions by analyzing sales metrics and KPIs. Performance Reporting: Regularly update senior management or clients on performance. Operational Coordination: Ensure smooth operations by coordinating with marketing, logistics, and support teams.