Independent consulting agency in which I aggregated vendor partner’s OOH products as a sellable media product portfolio for agency clients under the brand of Finn Outdoor. As founder + CEO, I was responsible for all aspects of the business, including vendor partner engagement, agreement deals, profit sharing percentage negotiations, building marketing materials and sales interactions with relative media agency and direct clients. o Grew vendor partnership agreements from two vendors to 15 in three years. o Increased aggregated revenue for vendor partners from $2MM to $15MM by year three. o Sustained a profitable independent business during the downturn of the Covid pandemic.

Mid-size independent media company providing a portfolio of Out of Home advertising platforms to fortune 500 companies looking to promote their brand through the OOH media channel. Partnered with the CEO to develop sales strategies for achieving revenue growth. Created benchmarks for success based on yearly forecasting and execution. In the role of Senior Vice President of Sales, I created, oversaw and approved the development of promotional materials, marketing emails and brand awareness language used for client engagement. I spearheaded the information gathering process on prospective clients and organized the data into a CRM. I was responsible for the full sales cycle, including prospecting, engagement, proposal development, delivery, follow up and closing contracts. I led communication with clients through face-to-face meetings, information gathering sessions, as well as high-level lunches and entertainment. Oversaw a team of four people including two salespeople and two assistants, while reporting directly to the CEO/Owner. o Increased the number of relevant and buying client engagements by over 300% during my tenure. o Pioneered innovative and new OOH products and introduced them into the marketplace. o Increased billing revenue from $2.9MM to $20MM in five years, near 500% in boosted company income.

Mid-size to large media organizations with full range of OOH Media on a national scope. Duties included managing account lists, servicing them through integrated sales practices and achieving revenue against pre-determined targets on a quarterly basis. o Managed various books of businesses ranging from $2.5MM - $15MM. o Exceeded sales targets and expanded my agency scope from clients throughout the Midwest to coastal coverage in major markets including LA, SF and NYC. o Met and exceeded budget goals year after year.

Global Out of Home communications agency that specializes in location-based marketing solutions. As the VP, Managing Director, I was responsible for the creation of a satellite office that would be profitably sustainable to be a stand-alone entity in a top three advertising market. o Relocated from New York to Chicago and opened a branch to service clients in the Midwest region. o Evaluated staffing needs and managed four various level employees including two associates and two senior account executives. o Improved on existing clients in various categories including Tech, Airlines, Insurance and Entertainment to encourage increases in existing spending. Increased billing to over $35MM from an initial $4MM. o Focused on new business development and achieved 18% increases consistently from 2005-2008.