IM communication products similar to WeChat, Skype, and WhatsApp. These instant messaging apps feature high-definition video calls, voice calls, and the ability to send and receive videos, text messages, and pictures. The product primarily targets Dubai in the UAE, with plans to expand coverage to all emirates of the UAE. Local company in Dubai, main business: Developing lifestyle review applications based on IM communication products, similar to Dianping, Meituan, and Yelp. Advantages: Competitive edge based on partnerships with the two major local telecom operators, Du and Etisalat. The company's product is a highly competitive, legally compliant high-definition video calling software in the UAE.