FMG Fashion Momentum Group, founded in 2006, is a globally-oriented fashion retail group originating from China. It currently owns a fast-fashion brand, URBAN REVIVO (UR), and a casual light outdoor brand, BENLAI. FMG Fashion Momentum Group operates physical stores in China, Singapore, Thailand, the Philippines, and other countries, with over 400 stores worldwide. It also has online platforms in the US, Europe, and other global markets. With over 10,000 employees globally, the group provides omnichannel services to a vast consumer base.