Segway-Ninebot focuses on innovation in short-distance transportation and robotics. With a global perspective, the company aims to "simplify the movement of people and goods, making life more convenient and enjoyable," and is dedicated to driving innovation and transformation in intelligent short-distance transportation and robotics products. Founded in 2012, the company operates across three major business regions: Asia-Pacific, Europe, and the Americas. It has 12 subsidiaries and its products are distributed in over 100 countries and regions worldwide.