Established in 2011, New Technology is a functional clothing brand enterprise with strong technical research and development capabilities. Its main business is a cross-border e-commerce integrated enterprise that integrates functional underwear, functional sports design, research and development, branding, and sales. At present, the company has nearly 100 patents and is growing at a rate of 10-20 patents per year. The company currently mainly operates in the cross-border e-commerce and self-built overseas warehouse business model, selling goods to end customers through third-party platforms such as Amazon, Ali-express, Alibaba and self-built mall HXCART. It has reached consumer groups in more than 70 countries and regions around the world, mainly including the United States, Canada, Britain, Germany, France, Spain, the Netherlands, Australia, etc., and has become a leading brand in functional underwear exports.