Advertising Optimizer
15000 CNY~20000 CNY/Per month
Full-time
1~3 years
Refresh at 8 months ago
266 Views
50 Apply
Beijing
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Job responsibilities
Job Responsibilities:
Account operation: Responsible for managing promotional accounts through various channels to ensure smooth advertising placement, with experience in advertising on platforms such as GOOGEL FACEBOOK INS in Latin America.
Copywriting: Responsible for writing creative copy and promotional page copy to enhance the attractiveness and click through rate of advertisements.
Data analysis: Create advertising reports, analyze data to optimize advertising effectiveness.
KPI assessment: Responsible for assessing key performance indicators such as data volume, data cost, and return on investment.
• Communication and coordination: Coordinate with business personnel and customers to understand product attributes, KPI requirements, and provide real-time feedback on effectiveness.
Advertising strategy planning: Develop a reasonable advertising placement strategy, including testing cycles, budget arrangements, account structure construction, and advertising creative ideas.
• Copywriting and Material Optimization: Responsible for optimizing the direction and title of the materials to increase the click through rate (CTR) of the advertisement.
Data monitoring and reporting: Regularly monitor data and conduct periodic reports, such as daily reports, weekly reports, monthly and quarterly summaries.
Job Requirements
Job requirements:
Educational background: Bachelor's degree or above.
Channel experience: Rich practical experience in channel accounts such as Google, Facebook, and Instagram in Latin America.
Logical thinking: Possess data analysis skills and the ability to scientifically formulate advertising strategies.
Cost awareness: Strong cost awareness, able to control advertising budgets.
Proficient in tools: Proficient in using tools such as Excel for data analysis.
Copywriting ability: Good writing skills, able to write attractive copy.
Communication skills: able to effectively communicate with clients and team members.
Psychological resilience: Good psychological resilience, able to remain calm under pressure.
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