Content Strategist & Account Manager

Full-time
3~5 years
Refresh at 2 years ago
326 Views
51 Apply
Chengdu
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Job responsibilities
Job Description: 1、Headphone Review Copywriting and Other Electronics Content Creation: Responsible for writing detailed and engaging headphone review copy, covering various aspects such as sound quality, comfort, design, and cost-effectiveness, ensuring content is both professional and easily understandable by consumers. Expand into other electronics fields (e.g., smart speakers, Bluetooth devices, portable chargers) by planning and writing relevant review articles or promotional content based on market trends and consumer demands. Creatively conceive video scripts for product introductions, enhancing content appeal with visual elements. 2、Account Operation and Brand Building: Appear in videos as a brand representative or product tester, increasing audience interest and trust in products through lively demonstrations and explanations. Proficient and active on major social media platforms (e.g., YouTube, Instagram, Weibo, Xiaohongshu), especially in professional communities related to headphones and audio, regularly posting high-quality content to enhance brand exposure. Design and execute interactive activities (e.g., Q&A, raffles, user review solicitations) to increase fan engagement, build a stable fan base, and promote product sales conversion. 3、Data Analysis and Strategy Optimization: Monitor and analyze account performance data (e.g., views, likes, comments, conversion rates) and the effectiveness of copywriting and marketing activities, using data analysis tools for in-depth insights. Adjust content strategies, posting times and frequencies, and marketing strategies based on data feedback to maximize market performance and ROI. Regularly report analysis results to the team, propose improvement suggestions, and drive continuous optimization and innovation.
Job Requirements
Job Requirements: 1、 Background: Full of energy, and passionate about technology products. 2、Language Ability and International Background: Native English speaker with excellent listening, speaking, reading, and writing skills, capable of fluent international communication. European or American nationality, with cross-cultural communication skills conducive to expanding international markets. 3、Education and Work Experience: Bachelor's degree or above, with a preference for marketing, media, advertising, English, or related majors. At least 2 years of experience in copywriting and social media account operation in the technology product or headphone industry, familiar with industry trends, and preference for candidates with successful cases. Possess good aesthetic sense and creative abilities, able to independently complete the entire process from planning to execution, while also possessing good teamwork spirit and stress resistance.
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