Director, Digital Marketing
15000 CNY~20000 CNY/Per month
Full-time
5~10 years
Refresh at 4 months ago
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Job responsibilities
Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, digital advertising
Establish and execute a digital marketing strategy to distribute content and generate leads
Maintain consistent brand messaging across all digital channels
Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
Create and maintain an editorial calendar to deliver targeted content, in partnership with Marketing Content leader
Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Job Requirements
Job Requirements
8+ years marketing experience in digital marketing, campaign development and execution
Experience with SEO and SEM strategy and keyword research
Experience with Marketing Automation platforms (ie., Pardot, Marketo, HubSpot)
Experience with CMS (ie., WordPress)
Understanding of website analytics tools, such as Google Analytics
Preferred Qualifications
Proficiency in photo and video editing software
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills
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