Growth Senior Specialist
15000 CNY~20000 CNY/Per month
Full-time
3~5 years
Refresh at 16 hours ago
200 Views
45 Apply
Shanghai
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Job responsibilities
1. Responsible for new customer conversion strategies and the construction of new customer growth tools, mining growth space based on products and data, formulating growth strategies and marketing campaign to increase the scale of new users;
2.Participate in building products for growth and marketing tools , including formulating demand plans , monitoring data, tracking effects, etc. Coordinate resources of various departments such as product and R&D, and jointly realize product implementation;
3. In-depth insight into user needs and behaviors, mining and refining the decision-making logic and shopping scenarios of different users, working on various elements of supply, demand, and experience, and designing full-link operation plans to achieve business goals.
4. Design user systems, such as incentive systems, growth systems, etc., build marketing tools, including but not limited to paid coupon packages, hot products, etc., and design operational gameplay, such as fission and other activities, to enhance user stickiness and value, and broaden user scenarios.
5. Work closely with business analysis , production and R&D teams, coordinate resources of all parties, and promote the implementation of operational strategies.
6. Pay attention to the key strategies of competitors and important players in the industry through market research, data analysis,gain insights into business scenarios etc.
Job requirements
1.Bachelor degree or above, more than 3 years of relevant experience, able to communicate in English as the working language.
2. Experience in attracting new customers, retaining old customers, and subsidy strategies will be preferred.
3. Data-driven, proficient in relevant analysis tools and methods. Able to complete the entire process of strategy formulation, experimental design, effect review, and strategy iteration.
4. Result-oriented, capable of forming implementation plans based on goals, evaluating strategic effects and continuing iterations.
5. Have good communication skills, strong sense of responsibility and ability to withstand pressure, and be able to collaborate with multiple parties to achieve business goals.
6.Be proficient in user operation methodology, have good user empathy and perspective, and be able to effectively understand user needs.
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