Lead Generation Specialist, Small Molecule & TIDES
15000 CNY~20000 CNY/Per month
Full-time
3~5 years
Refresh at 4 months ago
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Job responsibilities
Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule and Tides solutions.
Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
Pipeline Matching: Analyze client pipelines and align our CRDMO offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on Small Molecules and Tides.
Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients.
Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts.
Market Drivers: Maintain a strong understanding of current trends, technologies, and competitive activities in the biotech and pharma CRDMO sector, especially regarding small molecule and Tides solutions.
Job Requirements
Qualifications
Educational Background: Bachelor’s degree in chemistry, pharmaceutical sciences, or a related scientific field; advanced degree preferred.
Industry Experience: At least 3-5 years of experience in lead generation, marketing, or sales within the pharmaceutical/biotech/CDMO industry, with a focus on small molecules and/or Tides.
Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
Organic Chemistry Knowledge: Strong understanding of the chemical processes involved in small molecule and Tides drug development and manufacturing.
Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences.
Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.
Preferred Qualifications:
Experience working with contract research or manufacturing organizations (CROs/CDMOs).
Familiarity with current trends in drug development, especially in the small molecule and peptide-based therapeutics space.
Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.
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