localized marketing
15000 CNY~20000 CNY/Per month
Full-time
Unlimited experience
Refresh at 3 months ago
314 Views
58 Apply
Beijing
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Job responsibilities
1.Perform localization optimization of in-game content, such as UI adaptation issues.
2.Based on product features, conduct research on user needs in French/Portuguese/Arabic/Spanish-speaking regions, outline user portraits, and extract product selling points.
3.Develop targeted marketing strategies for French-speaking regions based on game content and market user insights and coordinate their implementation.
4.Effectively integrate various communication resources in French/Portuguese/Arabic/Spanish-speaking regions, explore user growth channels, and be responsible for formulating market strategies and their implementation, including but not limited to PR, KOLs, influencers, brand ambassadors, game forums, brand advertisements, offline activities.
5.Regularly conduct effective data statistics, analysis, and effect evaluation.
6.Manage project execution and be responsible for the progress, cost, and quality of marketing campaigns.
Job Requirements
1.A full-time undergraduate degree or above. Passionate about games, and those with experience in PC/mobile SLG games are preferred.
2.Fluent in Chinese and French/Portuguese/Arabic/Spanish, able to communicate and write copy without obstacles.
3.Understand and be familiar with the culture and hot events in French/Portuguese/Arabic/Spanish-speaking regions and be able to continuously explore and iterate marketing strategies.
4.Have good creative planning, copywriting, and event implementation capabilities. Possess data analysis skills and be able to regularly review market work and continuously update and improve regional spending.
5.Have a high level of dedication and work enthusiasm, excellent teamwork spirit, strong stress resistance, and the ability to analyze and solve problems.
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