Marketing Response Center Rep
Full-time
1~3 years
Refresh at 6 months ago
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Job responsibilities
Job summary
Amazon Web Services (AWS) is a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and start-up business and organizations globally.
We are looking for a talented individual to join the Global Marketing Response Center (MRC) team. Our team is a critical function within the lead and demand generation process, with its mission to profile, nurture and qualify leads generated from various events, campaigns and marketing activities. The targeted talent should have experience in specific segment or industry, able to identify pain points and propose solutions in the customer journey/experience, to address specific customer/segment needs. With experience in Industry/Segment inbound demand generation and lead management campaigns, to increase the quality of Marketing Inbound Leads through targeted profiling and nurturing activities. (ps: this is not a field sales customer facing role). In this role, you work with a highly talented, dynamic and fun team, targeting existing leads with campaigns and information designed to improve the lead quality and sales conversion rates. As customer facing window, you will help build the bridge to improve customer experience in AWS marketing campaigns, and accelerate customer cloud journey. Working with marketing team to improve campaign efficiency, and engage with sales team to improve the conversion rate.
Check out this video to learn more about our team culture: https://www.youtube.com/watch?v=tjJcOv_uslA
Roles & Responsibilities:
• Work as part of the Inbound/Lead Nurturing team to build a stronger AWS Lead Database by profiling/researching existing AWS leads to create a detailed view of the customer’s need for cloud technology and the sales opportunity.
• Perform calls to nurture leads with information/campaigns to increase their understanding of the AWS portfolio, the value proposition and relevant use cases for AWS services.
• Qualify leads and move them from little interest to warm and active interest; help our customers evolve from a stage of Education to a state of Consideration.
• Through tele-profiling, researching and nurturing efforts you will create higher value leads resulting in higher sales conversion rates.
• Work closely with multiple stakeholders to achieve campaign goals while ensuring exceptional internal & external customer satisfaction.
Job Requirements
Qualifications
• Bachelor’s degree, a technical background in engineering, computer science or MIS is a plus but not compulsory.
• 3 years of working experience in Telemarketing, Marketing or customer engaging role.
• Work experience in a fast-paced and highly cross-functional organization - high-tech products/services preferred.
• Proven success in doing business development and marketing calls and juggling multiple projects in a high growth environment where priorities shift fast.
• Excellent oral and written communication skills in Cantonese and English.
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