Overseas Market Marketing Manager
25000 CNY~30000 CNY/Per month
Full-time
3~5 years
Refresh at 10 days ago
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Job responsibilities
1.Brand Communication: Develop and implement market promotion strategies based on brand positioning and industry customer profiles, including industry and channel brand promotion planning. Establish and manage the annual brand marketing activity budget.
2.Digital Marketing: Manage major social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) with detailed operations, including content creation, updates, public opinion monitoring, and user relationship management. Responsible for growth metrics such as follower increase and user engagement.
3.Offline Marketing: Plan and execute specific activities (including but not limited to industry exhibitions, brand campaigns, roadshows, etc.), coordinate resources, plan budgets and contracts, supply materials, execute events, and organize and review activity materials.
4.Content Production: Plan and design video and graphic content for domestic and international customer cases, coordinate design requirements, and handle production and distribution.
5.Market Research and Strategy: Collect regional market information, including market data, industry trends, product standards, and competitor information, and produce written reports.
6.Solution Value Delivery: Assist in conveying and implementing solution values, and enhance brand marketing efforts.
Job requirements
1. Full-time bachelor's degree or higher, with 3 years or more of marketing experience in the photovoltaic industry preferred.
2. Proficient in English, able to use it as a working language; local language proficiency is required, and knowledge of multiple languages is a plus.
3. Understanding of the culture in the responsible region, familiar with mainstream promotional channels and industry pain points.
4. Excellent interpersonal understanding and communication skills, capable of deeply understanding frontline needs.
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