Social Media Specialist

20000 CNY~25000 CNY/Per month

Full-time
3~5 years
Refresh at 3 months ago
237 Views
57 Apply
Guangzhou
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Job responsibilities
Key Responsibilities: 1. Develop and execute comprehensive social media strategies aligned with the brand’s objectives and target audience. 2. Drive follower growth, engagement, and brand awareness across multiple social media platforms. 3. Monitor and analyze social media trends, audience preferences, and competitor activities to optimize campaigns for better reach and impact. 4. Collaborate with internal teams to ensure social media efforts integrate seamlessly with broader marketing and communication strategies. 5. Research and recommend innovative social media tools, platforms, and best practices to enhance the brand’s digital presence. 6. Conduct market analysis to identify trends and competitive opportunities, tailoring strategies for maximum market impact.
Job Requirements
Skills and Qualifications: 1. Language Proficiency: Exceptional verbal and written communication skills; native speaker preferred. 2. Educational Background: Bachelor’s degree or higher in Public Relations, Marketing, Communications, Journalism, Business, Multimedia, or a related field. 3. Work Experience: 3–5 years of proven experience in social media management, digital marketing, content creation, or a related field. 4. Social Media Expertise: In-depth knowledge of platform operations and best practices for Instagram, TikTok, Facebook, Twitter, YouTube, and other emerging platforms. 5. Content Creation Skills: Strong ability to craft engaging and audience-relevant content, with a passion for understanding and leveraging audience behaviors. 6. Organizational Abilities: Excellent multitasking and time-management skills with high attention to detail. 7. Personal Traits: Self-driven, detail-oriented, and highly organized individual with strong interpersonal skills.
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