7 Typical Jobs for Foreigners in China - Marketing Specialist / Social Media Specialist / SEO Specialist
2023-08-23
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Marketing Specialist / Social Media Specialist / SEO Specialist
In the last 5 to 10 years, Chinese companies have become more outward looking and internet savvy in their approach to sales. In the past, the typical Chinese company was not massively interested in building a brand overseas or communicating with a foreign end-user directly. Most companies worked with a foreign middle man/woman, who sold their products to the Western market for them.
These days, however, especially with the rise of technology and e-commerce companies in China, there are plenty of wannabe Apples, Facebooks and Amazons looking to reach the wider world. These companies understand the value of online marketing, social media and SEO.
Typically speaking, this kind of company is looking for foreigners who intuitively understand the online customer base overseas, who can talk to these people in a native and natural manner, and who can bring attention to their brand. A university degree is usually required for this kind of job, but it doesn’t necessarily need to be in a marketing discipline. Having a proven work record in your home country will go a long way.
As of yet, most of these companies do not tend to hire directly from overseas or try to target staff from the foreign companies they wish to imitate. There is, therefore, a great number of opportunities for foreigners already based in China who want to work in these industries. These jobs offer fantastic opportunities in fields that are booming. And with the right experience in China, you could easily move back to the home to work for a big tech company after.
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