Earlybird AI is a purpose-driven, SaaS software start-up that supports various organisations (private, local government, charities and not-for-profit) that deliver UK government-funded employability and skills programs for people furthest from the labour market. • Built successful outbound strategy and playbook to win initial customers and achieve product-market fit. • Established and built corporate partnerships with the sector's main UK professional bodies – IEP (Institute of Employability Professionals) and ERSA (Employment Related Service Association) – regularly presented at sector events across the UK. • Managed CRM and strategically reviewed and used data to drive improved sales funnel performance. • From pre-revenue, I won 25 x 3–6-month pilot deals in 12 months with agreements to scale to 12+ month contracts. • Built over £1 million in pipeline that converted to £10kMRR (SMB and enterprise) which helped the start-up to attract new investment. • Created and hosted a successful LinkedIn interview series to build top-of-funnel awareness, create content, and develop trust and relationships with organisations across the sector.

Sportsession is a SaaS platform that enables users to book private personal training across a range of sports and activities anytime, anywhere. Targeting HR to deliver health and wellness to employees. • Consulted for a tech start-up sports and wellness SaaS platform to develop and launch their UK business development sales strategy, including outbound sales strategy, recruitment, sales process, ICP, personas, training, pricing, and lead funnel management. • Achieved 10 pilots with companies in the corporate Square Mile of London as the business developed product market fit.

Global Premium Health Club Operator • Provided leadership and guidance for the development and implementation of Sales & Marketing strategy for premium health operator across Singapore and Thailand as part of the brand's international expansion plans. • 20 direct reports and 70 indirect reports across Sales and Marketing teams. • Grew revenue from 2 clubs to 14 clubs (£10 million EBITDA) in under 4 years and scaled sales processes and teams. • Grew membership across Southeast Asia from 5,500 to 33,000 from 2016-2020 • Built and directly managed a £500k portfolio of company-paid accounts. • Launched new membership pricing options which boosted membership volume by 20% and contract length by 50%. • Led negotiation and launch of corporate partnership in Thailand for premium clients of 3 large local banks which delivered new members and revenue of over £100,000. • Led negotiation and launch of a corporate partnership in Singapore with AIA Vitality for their health insurance customers which drove membership growth by 40%. • Achieved year on year membership growth targets each year for Singapore and Thailand. • Recruited and managed digital, PR and campaign agencies across Singapore and Thailand. • Developed both Consultants and Sales Managers into more senior roles and increased team NPS score each year.

HR Employee Engagement Technology - SaaS • Strategy lead and performance coach for 25-person inbound and outbound sales team for a UK SaaS scale-up. Targeting HR/C-level contacts within SMB and enterprise organisations. Delivered high-value, longer sales cycle deals. • Achieved £2.6 million against a target of £2.5 million in FY14/15. • Delivered an average 12-month contract value of £50k with highest annual contract value of £300k. • Successfully achieved average contract length of 4 years against our other markets, who averaged 1-2 years. • Event Director for regular lead funnel event for C-level/HR professionals and increased attendees from 20-30 to 150 in 1 year.

Global Premium Health Club Operator • Supported, trained, and coached a team of 25 managers across Sales and Account Management. Indirect reports of 75. • Drove strategy and processes for sales function across the highest 22 yield clubs in the UK - £30 million EBITDA. • Built and managed a £5 million portfolio of company paid accounts (B2B2C). • Grew membership in region from 80,000 to 107,000 from 2005-2014 • Grew corporate sales by over 50% in London and delivered over 85% company-paid account renewals. • Highest performing UK region every year and went to Vegas with other top performers across the business. • Developed Sales Managers into more senior roles and increased team NPS score each year.

BA completed