Marketing Leading MARCOM for the region – South & Central Asia. Handling and deploying annual marketing budgets to the tune of 600k USD annually. Collaborate and engage with trade media, publications, newspapers, press, event agencies, contractors, etc. Create and put out written and video content for brand promotion, product launches and management interviews. Actively represent the brand as a spokesperson in many of these. Share press releases from global headquarters and ensure widespread reach. Work closely with a team of designers and social media experts, both in-house and outsourced. Negotiate and execute media contracts for digital promotions, webinars, roadshows, conferences, exhibitions and customer events ensuring the best deliverables and placements for the brand at the right cost. Organized the biggest and most talked about customer gala in North India ever witnessed by the industry and multiple roadshows annually across various tier 1 and tier 2 cities. Executed an iconic product display at the Ministry of Energy, Uzbekistan. Exhibition booth design, execution and management with the best agency contacts in India and abroad. Delivered more than 50 successful shows across various countries. Sponsorships and brand collaborations in more than 100 relevant forums and conferences across countries highlighting the brand and our speakers. Annual and monthly reporting to the global headquarters regarding achievements and challenges. Aligning strategy constantly as per guidelines from regional GM and branding department. Sales Handling key Indian and global accounts for solar module sales and bringing in consistent revenue through deals ensuring high ASPs. Client pool varies from large conglomerates, Independent Power Producers, developers, funds, renewable energy platforms, financiers, distributors, EPCs, commercial and industrial consumers to small system integrators and distributors. Successfully executed 100+ MW of business with multiple clients bringing in 14 Mil USD revenue for the company while still handling marketing responsibilities. Most of these being new customer acquisitions from smaller markets. Collaborate with internal support teams (factory, sales support, finance, logistics, tech) back at the HQ to ensure swift contract closure and execution as per terms stipulated in the MSA (Module Supply Agreement) Liaise with various departments and decision makers on the customer’s side and build long-term business relationships.

Key Result Areas: Set up the sales strategy and defined customer segments from scratch to help put a new GIS-based start-up on the map, while single handedly taking care of BD, Sales and Marketing in South and Southeast Asia. Lead Client pitches, Q&As, pre-sales, contract execution and payments – End to end sales process. Extensive support and inputs to back-end teams on the renewable industry requirements and key elements that can make the product sellable to various customer segments in the renewable energy value chain. Experimented with different digital and online marketing techniques and platforms to bring more traffic on the website. This brough in more calls, demo requests and leads for the business. Closed 2 multi-year contracts with reputed companies in a short span of time with the product still in the nascent stage. Dec’14-Oct’19