Freddy

Sr. Sales Manager - Head of South America
MaleSales Manager/SupervisorLive in ColombiaNationality Colombia
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Work experience

Sr. Sales Manager - Head of South America

Canadian Solar
2024.09-Current(4 months)
Drive the strategic vision for Canadian Solar across South America, by leading a high-performing sales manager team that delivers exceptional results. ⚡ Forge and nurture key relationships with major stakeholders, including installers, system integrators, and project developers, ensuring long-term partnerships that fuel growth. ⚡ Develop and implement innovative business strategies that enhance market penetration and accelerate Canadian Solar's presence in the South American market. ⚡ Proactively identify and capitalize on emerging business opportunities, creating tailored solutions that align with the specific needs and objectives of our clients. ⚡Oversee the entire sales lifecycle, ensuring seamless execution from prospecting to deal closure and post-sales support, with a focus on delivering unparalleled customer satisfaction. ⚡ Continuously analyze market dynamics and competitive landscape to stay ahead of trends, seize opportunities, and mitigate potential threats in the evolving solar energy sector. 职位:Sales Manager Utility, Direct Sales & Distribution (Colombia, Ecuador &职位:Perú) December 2023 - September 2024 (10 months) ⚡⚡ Develop innovative business strategies to promote and expand Canadian Solar's presence in the Colombian, Ecuadorian and Peruvian markets. ⚡⚡ Manage and cultivate strategic relationships with customers, including installers, system integrators and project developers. ⚡⚡ Identify emerging business opportunities and develop customized solutions that meet specific customer needs. ⚡⚡ Oversee the full sales lifecycle, from initial prospecting to deal closing and post-sales support, ensuring an exceptional customer experience. ⚡⚡ Constantly analyze the market and competition to stay abreast of trends, opportunities and threats in the solar energy landscape.

North Zone Regional Sales Leader

GreenYellow Colombia
2023.03-2023.11(9 months)
Colombia ⚡⚡ Promote the opening of new markets and prospected clients in the Northern Zone of Colombia, leading the development of solar energy projects under innovative modalities such as the PPA (Power Purchase Agreement) and eco- efficient energy efficiency solutions. ⚡⚡ Provide specialized technical-commercial consulting to clients and leads of the B2B segment, offering integral solutions in solar photovoltaic energy and energy efficiency, adapted to the specific needs of each client. ⚡⚡ Identified and developed new key accounts in the region, establishing solid commercial relationships and negotiating sales contracts for solar projects, ensuring sustained business growth. ⚡⚡ Lead the entire sales process, from forecasting to product delivery, including collection and after-sales support, working closely with internal departments to ensure customer satisfaction. ⚡⚡ Represent the company at local and national exhibitions and conferences, promoting our solar PV and energy efficiency products and services, consolidating our position as a leader in the industry.

Business Developer North Zone - Photovoltaic

Terpel Sunex
2022.10-2023.03(6 months)
Colombia ⚡⚡ Identify and develop new Key Accounts in the B2B segment, negotiating sales contracts for EPC and Spot Sales projects, ensuring significant growth in sales and establishing solid long-term business relationships. ⚡⚡ Accompanying the entire sales process, from forecasting to actual product delivery, ensuring exceptional customer service and efficient after-sales support for all Key Accounts, resulting in high customer satisfaction and positive brand reputation. ⚡⚡ Act as the focal point for marketing strategies according to the assigned product (solar PV), driving company revenues and profits by implementing effective campaigns and lead generation. ⚡⚡ Maintained continuous market analysis, including competitor research and customer benchmarking, which allowed identifying growth opportunities and competitive strengths. In addition, I represented the company at local and national exhibitions and conferences, strengthening brand presence and generating new business opportunities. ⚡⚡ Lead the launching and positioning strategy of a new brand in the region, focused on the development of solar energy projects under innovative modalities such as PPA and Spot Sales, achieving rapid market penetration and generating interest among potential clients.

Key Account Manager - B2B Photovoltaic (PV) Colombia

Enel X
2020.06-2022.09(2 years)
职位:Response Program Distrito Capital, Colombia ⚡⚡ Continually develop relationships with existing, potential and new customers, expanding sales coverage nationwide and contributing to business growth. ⚡⚡ Actively participates in the design, development and implementation of the company's sales strategy, focused on the lead segment and adapted to the needs of the market. ⚡⚡ Identification, negotiation, closing and follow-up of sales contracts with new key accounts, ensuring the constant growth of the customer portfolio. ⚡⚡ Supervision and management of the entire sales process, from forecasting to product delivery and after-sales support, ensuring a satisfactory customer experience and the fulfillment of the company's objectives. ⚡⚡ Active participation as a representative of the company in local and national exhibitions and conferences, strengthening the brand's presence and generating new business opportunities.

Outsourced Project Manager

Selectrik
2019.08-2020.02(7 months)
PMO Leader (B2B - B2G) Colombia ⚡⚡ Business Unit Leader, responsible for the accompaniment of the commercial management of multiservices, ensuring a strategic and customer- oriented approach in all commercial, technical and financial interactions. ⚡⚡ Lead the control and monitoring of outsourced projects, including emergency management and scheduled maintenance, ensuring the efficient and timely execution of each project. ⚡⚡ Implement management tools, such as dashboards, for the management and control of multiple clients, facilitating decision making and continuous monitoring of project performance. ⚡⚡ Perform multiple financial reviews and proper allocation of resources, ensuring efficient budget implementation and risk mitigation, which has resulted in maximizing return on investment. ⚡⚡ Lead lessons learned management in the organization, optimizing processes and issuing improvement plans to ensure more efficient and effective execution of future projects.

Senior Professional

Enel Group
2017.06-2018.06(a year)
New Connections |职位:Cundinamarca 100%). Área metropolitana de Bogotá D.C. ⚡⚡Lead the complete direction of the Cundinamarca project to 100% in its entirety for zone 7 (North), achieving new LV and MV connections. Guarantee the execution of tasks and the fulfillment of milestones, ensuring the achievement of the established goals. ⚡⚡Perform a thorough technical review and validation of plans prior to project execution, including detailed engineering, surveying and schedules, to ensure feasibility and efficiency in execution. ⚡⚡Guarantee an optimal management of the material supply chain and its corresponding logistics, ensuring the timely availability of resources for the development of the project. ⚡⚡Monitor and closely control project finances, from billing status to cash flow, identifying risks and opportunities to optimize project profitability and efficiency. ⚡⚡Ensure that the project was formally closed, driving formal project acceptance, contract closure and connected client recognition, thereby cementing long-lasting and successful relationships.

Technical Expert

ICONTEC
2015.08-2017.06(2 years)
Industrial and职位:Manufacturing companies). Colombia ⚡⚡Perform technical accompaniment in quality audits: Perform technical accompaniment in audits for granting, renewal, follow-up and extension to companies and institutions assigned under ISO9001:2008 or ISO9001:2015 quality standards, ensuring compliance with international standards and improving quality processes. ⚡⚡Evaluate and audit energy saving programs: Evaluate and perform energy audits in structuring energy saving programs in the industrial sector, contributing to energy efficiency and sustainability of assigned industrial operations. ⚡⚡Audit and review design procedures: Audit and review basic and detailed design procedures in assigned companies and industries, ensuring compliance with NTC-2050, RETIE and RETILAP regulations, and improving safety and efficiency in projects. ⚡⚡Inspect and technically evaluate electromechanical products: Perform inspection, technical evaluation and quality control of products according to sampling related to the electromechanical sector, ensuring compliance with the standards of NTC-2050, RETIE and RETILAP, and carrying out a rigorous follow-up of calibration laboratories under the ISO17025 standard. ⚡⚡Perform detailed audits to identify the specific needs of external B2B customers and propose customized solutions. This process involves assessing current strategies and actions, detecting gaps and weaknesses, and developing an action plan to optimize customer operations.

Coordinator) Mill ⚡5

Smurfit Kappa
2014.07-2014.10(4 months)
rea metropolitana de Barranquilla ⚡⚡Coordinate the technical and administrative activities of the Electrical Maintenance, Instrumentation and Control group, ensuring that projects are executed efficiently and in compliance with the established objectives. ⚡⚡Develop technical specifications for the procurement of goods and services required for maintenance and assigned projects, ensuring that adequate resources are procured that meet quality and safety standards. ⚡⚡Perform control and follow up on both technical and administrative contracts associated with the Electrical Maintenance, Instrumentation and Control division, ensuring compliance with agreed terms and managing any necessary modifications. ⚡⚡Ensure the execution of projects and maintenance under the guidelines of Industrial Safety, Occupational Health and quality, maintaining high standards of safety and efficiency in all operations. ⚡⚡Plan, execute and maintain rational energy use programs with the objective of reducing resource consumption, promoting sustainable practices and optimizing operating costs.

Project Analyst. - POA

ISA Interconexión Eléctrica S.A. E.S.P.
2012.12-2013.12(a year)
Major Maintenance) Medellín, Antioquia, Colombia ⚡⚡Manage projects in high voltage substations (110kV and 230kV) according to the Asset Optimization Plan (POA), ensuring their efficient execution, implementing projects (electrical, instrumentation and control assemblies) in the designated substations to guarantee their optimal operation. ⚡⚡Supervise and guide the supervision team assigned to the projects to ensure quality and compliance with the objectives. ⚡⚡Develop the Management Plan of the assigned project, aligned with the (POA), to establish a clear and efficient roadmap. ⚡⚡Follow and control contracts and warranties, managing time, value and scope modifications to ensure customer satisfaction and compliance with financial targets. ⚡⚡Interact with internal customer delivering completed projects, closing and settling contracts in an efficient and transparent manner.

Planning and Management Engineer

Enel Group
2008.07-2011.09(3 years)
Cartagena Thermal Power Plant Cartagena de Indias, Bolívar, Colombia ⚡⚡Lead assigned projects in support of the investment and expansion plan of the generation plant, ensuring their alignment with the strategic objectives of the company and their efficient execution. ⚡⚡Manage special projects in the Cartagena thermal plant, covering mechanical, electrical and instrumentation and control disciplines, ensuring their development according to established standards and monitoring compliance with deadlines and budgets. ⚡⚡Perform constant monitoring and management of indicators of the projects in the plant, ensuring that they remain within performance parameters and proposing improvements when necessary to optimize results. ⚡⚡Develop technical specifications for the acquisition of equipment, tools and services, based on standards such as NTC-2050, RETIE and RETILAP, ensuring the quality and adequacy of the resources acquired for each project. ⚡⚡Lead the development of the Annual Operating Plan (AOP), managing both operating costs (OPEX) and capital investments (CAPEX) of the plant, ensuring efficient financial planning and execution that supports the sustainable growth of the company.

Educational experience

Universidad del Norte

2024.07-2025.09(a year)

Universidad del Norte

Engineering Project
2010.07-2011.09(a year)

Universidad del Norte

Energy
2003.01-2008.09(6 years)

EUDE Business School

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