Experienced and results-driven Area Manager with a proven track record of managing and growing sales across the North region. Adept at working autonomously to drive business development, collaborating with flooring contractors, distributors, and architects to secure product specifications and approvals for high-profile commercial and residential projects. Successfully expanded market presence by targeting new growth areas, including stone, ceramic, and joinery companies, leading to diversified revenue streams. Skilled in breaking specifications and positioning CAT products as "equally approved" alternatives, resulting in significant sales growth. Strong communicator and negotiator, with a focus on building long-lasting relationships with internal and external stakeholders. Consistently meets or exceeds sales targets while ensuring compliance with quality and environmental standards. Key achievements • Successfully managed sales across the North region, collaborating with flooring contractors, distributors, and architects to secure product specifications and approvals, driving increased adoption of CAT products in commercial and residential projects. • Expanded market presence by targeting new growth areas, including stone, ceramic, and joinery companies, contributing to diversified revenue streams and overall sales growth. • Led the design selection for specifications in residential interiors, increasing project aesthetic quality and alignment with client vision. • Built and maintained strong working relationships with internal sales teams, ensuring alignment on sales strategies and fostering a collaborative approach to driving business development in the construction industry. • Demonstrated strong negotiation, communication, and organizational skills, consistently meeting or exceeding sales targets while adhering to company standards for quality and environmental compliance.

Directed design and sourcing elements for large-scale projects, overseeing the selection and procurement of high-quality flooring materials. Integrated client visions into functional interiors while aligning with technical, budgetary and construction constraints. Key achievements • Managed projects valued between £100k~£400k. • Managed materials and procurement aligned with main contractor schedules alongside Project Managers and Quantity Surveyors • Partnered closely with on-site teams to ensure the meticulous execution of material installations. • Hosted and participated in tender reviews, ensuring a comprehensive understanding of client needs. • Collaborated with teams / clients to maintain budgets, coordinate project packages, and enhance profitability. • Produced accurate estimations and tender proposals, ensuring clients receive clear, detailed, and indicative designs and schedules.

Shared impressive creative acumen and detailed knowledge in luxury kitchen design, focusing on premium bespoke German kitchen products, to exceed client expectations and bring luxurious kitchen concepts to fruition within this prestigious leader in the luxury kitchen industry, renowned for delivering unparalleled quality and innovation. Contributed to management of various operational aspects, such as sourcing client requests, project managing fitters, aftersales, delivery scheduling, and overall service project management Key achievements • Utilised deep awareness of luxury German kitchen products and brands, such as Keller, Nobilia, Kessler, Miele, Siemens, Neff, Novy, Bora, and Caple while managing average order values of ~£30k. • Developed innovative and aesthetically captivating kitchen designs, leveraging detailed 3D renderings and presentations to optimise functionality and aesthetics. • Spearheaded the design process, prioritising client visions by engaging deeply to understand their needs, preferences, and lifestyles. • Seamlessly managed end-to-end sales lifecycle - from quotations to ongoing client relationship management. • Outperformed sales targets by up to 120%, becoming a key contributor to organisational growth and success. • Negotiated with suppliers to optimise terms and onboard key luxury brands.

Called upon Kitchen, Bedroom and Bathroom (KBB) industry expertise to facilitate both traditional and online growth of this newly created company. Translate ambitions plans into strategies supporting ambitious targets. Key achievements • Demonstrated ability to seamlessly make commercial decisions autonomously, including project prioritisation and resource allocation. • Drove revenue via multiple channels, including showroom interior plans, website imagery and product marketing presentation material. • Consulted with clients to delineate demographic and advise on tailored product selections while acting as key conduit between company Directors. • Grew online brand awareness having contributed to e-commerce infrastructure, including website development and digital marketing literature. • Led all aspects of interior design while designing and fitting out newly acquired premises showroom in accordance with legal regulations. • Harnessed communication and presentation skills having engaged with Director during meetings.

Gathered and translated complex technical requirements into practical, reliable, cost-effective projects and designs within this leading supplier of kitchen solutions to social housing markets while overseeing pricing and design layouts. Displayed design-oriented thought process while assimilating existing products, services and procedures. Key achievements • Produced precise, actionable designs that enhanced the customer experience and ensured efficient project execution. • Oversaw preparation, implementation and Quality Assurance (QA) of drawings, designs and specifications. • Developed detailed kitchen plans, aligning with client visions and Rixonway’s high-quality standards. • Collaborated with Sales Development Managers to report on projects, amendments and client requirements.

Project managed design and delivery of high-profile projects valued at <£50k; sourced and negotiated with niche luxury suppliers to optimise finished project quality (from design to installation). Focused on high-end bathroom designs, working closely with clients to create personalized and luxurious spaces. Combined aesthetic sensibilities with technical expertise to meet client expectations and optimize functionality. Key achievements • Facilitated seamless project lifecycle via effective resource management and progress monitoring. • Mitigated project risks and issues while ensuring effective client engagement at all levels. • Created 2D-scale / 3D design proposals and idea concepts to deliver immersive customer experiences. • Delivered bespoke bathroom solutions, incorporating high-end fixtures and finishes tailored to individual client preferences. • Utilised presentation skills to articulate often complex design proposals in an accessible format. • Built relationships and partnerships with prestigious suppliers such as Cifial, Crosswater and Cerasa.

2:2 Degree

Full Distinctions (A* grades)