Managed daily operations for CorpCom, including handling media inquiries and coordinating District Council visits. Planned and developed content for the official website and issued e-newsletters. Coordinated media training for management in collaboration with a media agency and worked with newspaper publishers to produce news supplements for the institution. Designed social media content to showcase current initiatives and events across various platforms, including WeChat Official Account, LinkedIn, Facebook, and Instagram. Reviewed and managed the publication of academic articles in the HKIE Transactions.

Manage RED, Instagram, and Facebook through Meta and Buffer including write-up, shooting and editing, posting. Increased RED reach from 300 to 1300 per post, followers doubled within 2 months. Set up a brand new store on Taobao alone for the company‘s clothing branch tutulamb. Execute eDM newsletter, Whatsapp broadcasts, Google business and website posts. Conduct data analysis, providing marketing insights, conversions reports, and google keywords reports Execute offline marketing events: showcase, coupon campaigns, exhibitions, and circular. Conduct in-depth research on B2B cooperation opportunities.

Research and analyze ByteDance's product features and prospects, learn product operation knowledge, organize team members to complete tasks on time and report.