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Liu Xing
Partner
Male38 y/oClinical research/Medical device R&D/production/Medical Sales/Health Consultant/Other medical positionsLive in ChinaNationality China
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Work experience
Partner
Shenzhen Oasis Health Management Co.,Ltd
2018.04-Current(7 years)
Company
industry:
Medical / Health Services / Chronic disease / Diabetes
Job description: 1, Business plan and strategy
2, the brand
3, product line
4, the channel and distribution
5, IoT and digital technology
6, medicine content
Completed a round of financing on January 4,2019
Round b financing is expected to be completed by June 31,2019
Vice president of marketing
Beijing Dean Health Management Co.,Ltd
2016.11-2018.04(a year)
company
description:
Beijing Dean Health Management Co.,Ltd. is a health management organization that
brings together the medical resources of Beijing's top three hospitals. It provides
efficient, fast and customized high-end health management services for individuals,
families and enterprises. It is committed to health management and high-end medical
treatment. It has become the most professional and comprehensive service brand.
Company Size: 1-49 people
Company
industry:
Medical / Health / Beauty / Health Services
/ Partner (first entrepreneurship) 2016.11-2018.04
Job description: 1, Business Model
Marketing analysis, brand positioning, market validation and adjustment.
1, The advantages of enterprise core medical resources and customer resources.
2, Market research and health industry report. Including Industry trends, market
capacity, market demand, pain points analysis, product structure, consumption
scenarios, cost analysis.
3, Industry and competitor analysis. Including industry upstream and downstream,
segmentation areas, direct competitors and trend competitor analysis; competing
product analysis.
4, SWIT analysis and differentiated brand positioning.
5, Market validation and adjustment. In the process of actual marketing and company
management, adjust the company's image positioning and business strategy.
7. Formulate the corporate strategy for the next two years.
2, Marketing Strategy
product and service system, marketing system management, sales strategy and sales
objectives, staffing and equipment, salary system, customer service system and related
response mechanisms.
1, Product roadmap, pricing and packaging and advance to the marketing system.
2, Proof of distribution model, based on product demand orientation and product
selling point guidance, including: online, offline, channel, cross-industry, 2c, 2b, 2b2c,
2h2c, agents, industry exhibitions, etc.
3, Formulate sales strategies for each channel, actual operation, verification, and
training replication. Formulate annual marketing goals.
4, Establish service systems standards, link front-end marketing, establish customer
emergency response mechanisms, unify call center service speech and guidelines, and
satisfaction survey guidelines.
3, Business Operations,
Medical operation, marketing, product, sales, customer service and other departments
management.
Human resources recruitment, compensation and performance appraisal.
Administration Department, Purchasing Department, Finance department .
1, marketing department. website planning, copywriting editing, event planning,
planning, brand promotion (SEO/SEM), brand public relations.
2, product department. product design and roadmap planning, submit product
prototypes and specifications for sales, sales materials, selling point analysis and
product training, supplier management, strategic partner management.
3, sales department, results-oriented, responsible for performance, monitoring CRM
system and return results and regular training.
4, the customer service department, combing the process and phased improvement,
service back-end and sales front-end role switching, double assessment.
5, human resources, functional team formation, core staff recruitment, establishment of
evaluation mechanism.
6, administrative, procurement, financial department management investment is less, to
ensure the smooth internal coordination of the above departments.
7, clear the team formation direction and personnel needs, clear job responsibilities and
functions, clear assessment, reward and punishment, elimination mechanism.
4, Financing
1, the preparation of business plans and promotional materials, capital exchange and
corporate brand public relations.
5. Enterprise culture
1, The external display of company image and brand image.
2, The internal culture of the enterprise.
3, Improve the sense of mission and responsibility, special on team atmosphere and
group building activities, future career planning.
distribution director
BYBO Medical Group Co.,Ltd
2015.09-2016.11(a year)
Company
industry:
Medical / Health Services / Dental clinic
Performance of
duties:
Marketing Strategy
1, market research: gathering market intelligence from customers, competitors and
industry. Focusing on customer spending decision-making psychology and competitor
promotion strategies, industry information updates.
2, brand management:
Implement and implement the Group's positioning and core appeals to the brand;
The development of annual integrated marketing communications,The focus of brand
promotion and the direction of control.
3, media delivery and relationship maintenance:
Preparation, docking, execution, monitoring and effectiveness evaluation of the media
placement plan.
Establish media resources such as official media, advertising, public relations, and
related journalists, and maintain good media relations.
4, channel cooperation construction
Planning the market, the goal of channel development, forming a team, formulating
development strategies and standardizing work patterns.
Cultivate business cooperation mode, docking into various target channels, brand
penetration and performance transformation in the whole field.
Industry chain resources integration, the use of upstream and downstream resources,
comprehensive access to target customers.
Program writing, resource coordination, implementation and effectiveness evaluation
of channel ground activities (only for large events or exhibition events).
Integrate the characteristics of the channel of the big health industry and the medical
industry, and create a new channel marketing model.
5, national market training, department management, recruitment, and public relations
exchange activities. Others, such as the overall image packaging and maintenance of
the brand, products, project packaging, corporate culture and so on.
Sales management
1, Direct channel:
Online: Human Resources Service Organization (National + Regional), Employee Points
Benefits Exchange Platform, Healthy Product Sales Platform, Enterprise Free Platform,
Community Convenience App Platform, etc.
Enterprise: employees, executive benefits, VIP membership benefits.
Institutions and associations: bar associations, returnees associations, entrepreneur
federations, private physician services (third parties), etc.
2, Business cooperation
Banking, insurance, Internet finance, associations, chambers of commerce, for-profit
organizations, group companies, listed companies, foreign companies, private
enterprises procurement departments, human resources departments, marketing
departments, trade unions, EAP.
3, Market cooperation
4, Offline activities and stagnation marketing
5, Mobile medical and o2o
6, Referral and self-media marketing
Marketing Manager and Sales Manager
iKang Healthcare Group, Inc
2014.09-2015.10(a year)
company
description:
China's largest brand medical examination institution, NASDAQ listed company in the
United States, more than 200 direct-chain stores in more than 20 cities across the
country.
Company
industry:
Health Management Services
Job description strategic management
1. Formulate and organize the implementation of the annual and quarterly marketing
plans of the Group's Shenzhen region, and guide market personnel to formulate and
refine the market execution plan of the region, organize, supervise and evaluate the
implementation;
2. Monitor the market dynamics of competitors in the region and formulate
corresponding response strategies.
2. Formulate new product listing plans and pass product listing information and
product benefits points through effective use of market communication tools;
Second, business objectives and plan management.
1. Responsible for coordinating the publicity work related to the listing of new products,
and responsible for planning and implementing new product launch promotion,
training and analysis.
2. According to the brand building strategy and plan, cooperate with the advertising
company to produce creative brand or product advertising materials, and be
responsible for effective delivery; responsible for creative and production sales tools
related to brands, products and promotions, and other sales tools. Tools such as
display counters are designed and produced.
3. Responsible for assisting the editor-in-chief of the publication to complete the
editing and review of the enterprise publications; responsible for communicating with
the editors of each edition, and supervising the completion of the compilation and
printing of the publications in accordance with the provisions of editorial and
management of the publications.
4, B2B business model support: planning and organizing brand promotion and
customer maintenance activities, media public relations activities, public welfare
activities. Specific forms such as Customer Appreciation, iKang Customer Festival, Wine
Tasting, Premiere Film Festival, Human Resources Forum, Health Salon, Community
Clinic, Charity Exhibition, Sponsorship Event, Merchant Alliance, etc.
5, b2c business model support: responsible for planning, implementation and
evaluation of consumer promotions, channel promotions and other forms of brand
promotion to increase sales and brand awareness.
6. Product declaration module: Responsible for various market launches, such as
various media advertisements, select the best effect media combination, achieve
greater and more effective communication, and follow up the media launch process
and post-effect monitoring. Approval and implementation of the display of the medical
examination center.
7. Operational management of emerging Internet WeChat and Weibo, increasing
powder and maintaining user stickiness, the health industry has influence on the soft
text of official micro-distribution, the release of promotional activities, and the release
of corporate public relations.
Daily management
Manage the marketing team and conduct market training and guidance for members
of the marketing department and employees of relevant departments. evaluating and
motivating the work of team members.
Sales management
1. Traditional B2B business model is more likely to use the market behavior to mine
high-quality customers effectively. Such as h-root human resources exhibition,
chamber of commerce, sponsorship activities, a list of public welfare HR salon.
2, On B2C model support, after consumer behavior analysis we team found that the
focus of customer mining in the final consumer site - community, through the
community property management cooperation model, the performance of the
individual c-end performance is obvious.
3. By the influential the industry's Internet platform with a large base to seek medical
products for 160 sales, and CITIC, PINGAN, and China Merchants' points are exchanged
for the consignment products of the mall. The same time it has strong brand
promotion effect.
4, Online micro-shop marketing, assisting individual sales.
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