Implementing PR plans as assigned, the launch phase, and/or ongoing PR programs. Worked closely with 5 regions’ local marketing teams to devise & implement social media strategies aligned with business goals for specific countries. Increased site and social media traffic by 80%, managing the content distribution on internet channels which has grown Pantum's African & Spain Instagram and Facebook pages from 0 to over 20,000+ and 60,000+ followers, respectively. Pioneered and successfully executed Pantum's first influencer/KOL campaign of 22 influencers, targeting the Middle East, Europe and African countries. Managed the entire campaign lifecycle from scouting, contracting, reporting & ensuring seamless execution to maximize impact and reach. Utilized sales data and performance metrics to enhance content strategies by collaborating with the product department and creative team through ideation & creation of “Laser Printers” promotion posters for online and offline advertising. Spearheaded all online interactive activities; Giveaways, New printer series launches & seasonal campaigns like Back to school, Black Friday etc. Prepared marketing reports, competitor analysis, conducted SWOT analysis, and developed strategies for paid Ads & on-page optimizations. Conducted thorough social media audits that aided in rebranding & improved Pantum positioning, brand’s identiy & online presence with consistent imagery across all platforms. Social media analytic reports, weekly & monthly reporting on campaign performance against set KPIs to evaluate. EXPERTISE Paid Ads Influencer Marketing

Created helpful content which gained 47% organic traffic without any outreach campaigns. In charge of all social media and influencer outreach and marketing strategy and activity. Lead concepting sessions with cross-functional teams to produce innovative and aligned organic content, showcasing strong creative thinking and problem-solving skills. Create brand identity, brand voice, and brand guidelines, content theme pillars Content distribution - digital PR Provide insights & recommendations. Organically built an online audience of 12,000+ Website management.

I joined the team ona3months contract: Handled the company's online presence on all official social media accounts. Designing and implementing social media strategy aligned with business goals. Collaborated closely with the PR and Marketing Director to develop Aiper's highly successful 2022 "Pamper Your Pool" summer campaign that achieved remarkable results as Amazon's #1 Prime Day seller in North America for cordless robotic pool cleaners, with over 13,000 units sold in just two days. Demonstrated expertise in crafting impactful designs that effectively conveyed the essence of the campaign by conceptualizing the captivating "Paradise Clean" 2022 summer key visual. Ovesaw the #paradiseclean Instagram giveaway of the Aiper Seagull 3000 with 2 (KOL) influencers. Created and curated relevant content topics that align with branding strategy to reach Aiper's target customers. Scheduled posts in advance and managed published content (images, videos). Worked closely with the creative team including graphic design, photography and cinematography team to represent the brand voice and create content across the social media platforms which comprised Instagram, Twitter, Facebook, YouTube and LinkedIn. Communicated with the target audience on all social media platforms including LinkedIn and increased following by 30% across all platforms. Trend and Discovery on socials for moments to create TikTok content on.