Marcel

Commercial Director
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Work experience

Commercial Director

RBKOLLORS GROUP
2023.04-2024.08(a year)
Responsible for managing the commercial area in the national territory, Latam, North America, Europe and Asia. Entire business strategy and leadership of direct and indirect teams in the professional, wholesale, specialist retail, pharmaceutical, food and direct sales segments. Product development, channel strategy, administration and price management by channels, product exports, sales planning and the entire marketing chain of RBkollors products from production to the final consumer.

Nacional Manager

GRAMADO PARKS SA
2022.09-2023.06(10 months)
Responsible for the national multi-property operation, he is in charge of the entire commercial team composed of regional managers, sales managers, promotion coordinators, promotion leaders, sales supervisors, consultants, promoters and back office, totaling more than 600 subordinates.

Commercial Director

São Paulo
2021.09-2022.09(a year)
Responsible for commercial board, leading 5 Commercial Managers, 6 Sales Supervisors, 50 Sales Consultants, 30 Sales Brokers, 1 Partnership Manager, 3 Captation Leaders and 22 Captators and Promoters, reporting to the Senior Vice President of Sales; ▪ Responsible for the commercial operation in the national territory with brokers in the digital marketing channel (Connection), for the physical operation and sales rooms in São Paulo, Ribeirão Preto and Curitiba (VCISales Room - Hard Rock Café), Londrina, Maringá and Ilha do Sol Hotel Complex; ▪ Responsible for the training, follow-up, and direction of the commercial team to overcome the objectives.

Head of Sales

W1 Consultoria Financeira Ltda
2020.01-2021.08(2 years)
Responsible for the entire sales department and business management of the health plan segment, credit department and consulting for the segment medical and dental clinics and health professionals; Responsible for opening two new offices in the city of Barueri/SP and Nova Lima/MG; ▪ Responsible for budget implementation, planning, goal distribution and campaign development for the year 2020, reporting all results to the CEO of the company.

Commercial Director

Ledervin Ind. E Comercio Ltda
2019.01-2020.01(a year)
Responsible for managing the commercial team, marketing and product development for the national and international operation (South America and Central America) of Ledervin and Drakar brands; Managing a team of 100 employees (8 direct) and reporting the results to the CEO of the company; ▪ Leading the commercial area restructuring. Responsible for change in the remuneration policy of the sales team, creation the new "books" of product samples, product catalog; ▪ Responsible for the annual sales convention organization for the commercial area team and sales representatives; ▪ Responsible for new website company creation, e-commerce, social networks, e-book, e-learning, newsletter, Drakar's blog, In Bound Marketing Drakar and digital campaign of the products; ▪ In charge for growth of 22% in volume and 49% in net operating revenue in 2019.

Regional Sales Manager

Rio Branco Alimentos S.A.
2017.09-2018.12(a year)
(PIF PAF) – São Paulo/SP. ▪ Responsible for the state of São Paulo and Triângulo Mineiro in the self-service, traditional retail, food, wholesale and distributor channels, leading the branch involving the commercial and administrative areas, ▪ Responsible for direct management over financial return, margins, costs, investment and the Branch budget; ▪ Results: Leadership in product introduction and negotiation with customers: Ricoy, Habibs, Outback and the go to marketing strategy, generating expressive results within the desired objectives.

Divisional Sales Manager

Avon Indústria Cosméticos Ltda
2012.04-2017.09(5 years)
Responsible for the Sales area and serving a base of 40,000 resellers, managing the Ouro de Minas Division, which includes the cities from the great BH and interior of MG (south MG and Zona da Mata); ▪ Responsible for developing and managing campaigns for retailers, organizing events for managers, sales executives and retailers; monitoring the movement of daily orders and implementing marketing strategies and trade for the sales team; ▪ Winner of the Circle of Excellence Trophy in 2016 obtaining the best result of orders and billing of the Regional Rio Minas in the first four months of this year; ▪ Responsible for growth of 3% in orders and 5.1% in invoicing in 2014; Winner of the "SoNoPoderosas" award with a business trip to New York and Suffern at Avon's research and development lab; ▪ Responsible for growth of 4% in orders and 9.5% in revenue in 2013 and of 8.36% in the year 2012 in orders (channel - resellers increment) and 10% in revenue; achievement of the 2012 and 2013 President's Program being the regional champion and divisional champion. Hypermarcas S/A. – São Paulo/SP e Minas Gerais/MG. Job Title: Regional Sales Manager - From: 12/2007 to 01/2012. Job Title: Senior Area Manager - From: 05/2007 to 11/2007. Job Title: Area Manager - From: 01/2007 to 05/2007. ▪ Responsible for the São Paulo Interior Regional Office in serving large supermarket accounts, wholesalers and distributors in the interior of the state of São Paulo, Sul de Minas and Triângulo Mineiro (pharma and foodsegment); Reporting to the National Manager with team management of 13 direct employees; ▪ In charge for go to market strategy definition and managerial tools implementation that helped to optimize the operational efficiency for business with the portfolio of customers; ▪ Responsible for 3% YTD growth in revenue, with expressive results in 2011 in the following product categories: 71% growth in the category of soap and laundry detergent; 46% in children's diapers; 3% in adult diapers; 16% in sachet sauces; 1% Assolan Steel Wool.

Regional Account Manager

Servimed Ltda
2006.04-2007.01(10 months)
Responsible for the regional Bauru with food retail service, including small, medium and large supermarkets, reporting to the Director of Sales of the Food Channel with team management of 18 employees; Responsible for sales strategy development, increase and maintenance of customer portfolio; Focus on the HPC segment; ▪ Responsible for regional financial return management, contribution margin and budget. ▪ In charge for growth of 45% in sales volume with 88% increase in contribution margin; achievement of large deals with perfumery chains such as Danny Cosméticos and Summirê and consolidation of business with top food retail clients (Tauste, Rede Casa Avenida, Jad Zogheib and Rede Jaú Serve).

Sales Supervisor

Masterfoods South America Ltda
2004.01-2005.12(2 years)
Job Title: Sales Coordinator - From: 09/2003 to 12/2003. ▪ Responsible for upstate São Paulo and the Triângulo Mineiro with service to wholesalers and distributors, reporting to the National Manager with team management of 50 employees (4 direct). ▪ Responsible for leadership, monitoring, training and development of the team and aggressive strategies development in overcoming its objectives for increasing and distribution of products; ▪ Responsible for Martins, Peixoto and Arcom Accounts Management, with team monitoring skills; Implementing more profitable commercial conditions for the company in the wholesale channel; ▪ In charge for growth of 63% in the Pet Care category -2004 and 14% in 2005; growth of 23% in the Snacks category -2004 and 10% in 2005; growth of 397% in the Human Food category of 137% in 2005.

Sales Supervisor

Coca-Cola
2001.01-2003.08(3 years)
/Kaiser Spaipa Ind. De Bebidas S.A. – Bauru/SP. Job Title: Supervisor of Special Marketing Projects - From: 01/2000 to 12/2000. Job Title: Merchandising Instructor - From: 08/1998 to 12/1999.

Junior Salesman

Indústria Gessy Lever Ltda
1998.01-1999.01(a year)
Job Title: Merchandising Promoter - From: 1996 to 1998. Complementary Courses: Agilidade Emocional - Moving Forward – 07/2022; Gestão Ágil baseada em OKRs e CFRs - Moving Forward – 06/2022; AditShare 21 - Workhop and Lectures on Multipropriedade - ADIT Brasil – 09/2021; Workshop Expo Supermercados On Line - Expo Supermercados – 06/2021 a 09/2021; Técnicas de Vendas para comercialização de Multipropriedade - VCISA – 10/2021; EMPRAD - Encontro dos Mestrados Profissionais de Administração – FEA - USP – 11/2020; SciBiz Conference 2020 – FEA - USP - 11/2020; Speaker - Internet das coisas no Ambiente de Negócios - Mackenzie EAD – 04/2020; Desenvolvimento de Negócios em Ambiente de Transformação Digital - Mackenzie – 11/2019; Liderança Adaptativa, HSM Management – Ronald Heifetz – 11/2016; A Nova Ordem Política e Econômica do Mundo, HSM Management – Thomas Friedman – 11/2016; Sua Estratégia precisa de uma estratégia, HSM Management – Martin Reeves – 11/2016; Crescimento Compartilhado - HSM Management – Edson Nassar – 11/2016; O propósito traduzido na cadeia de valor - HSM – Luis Augusto Lobão e Alexandre Borges – 11/2016; Em busca da Grandeza - HSM Management – Jim Collins – 11/2016; Analise de Perfil Pessoal e aplicação em processos de gestão de pessoas, Thomas International – 11/2012; Recrutamento e Seleção, Escola de Vendas - Hypermarcas S/A – 10/2011; Gerenciamento da Rotina, Om Rá – 07/2011; Gestão de Distribuidores - Golcon Consulting – Masterfoods – 07/2005; Formação de Preços – ABRH/RS – 08/2004; Desenvolvimento Gerencial - Instituto Pieron – 05/2004; Procedimentos Básicos de Vendas - Golcon Consulting – Masterfoods – 09/2003; Formação de Multiplicadores - Golcon Consulting – Masterfoods – 09/2003; Negociação - Cervejarias Kaiser Brasil S/A – 08/2002; Positional Selling - Técnico Profissional em Vendas - Carew International - Coca Cola – 05/2001; PDCA - Método de Melhorias para Empresas, Fundação de Desenvolvimento Gerencial – FDG – 10/2000; 5S-OAmbiente da Qualidade, Fundação de Desenvolvimento Gerencial – FDG – 08/2000.

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