ruijienetworks.com July 2024 - Overseeing rollout and management of all marketing strategies and campaigns across META and UK regions. This includes branding and product launches both online and offline as well as exhibition management. Key Responsibilities and Achievements: · Co-operation with multiple int/ext stakeholders from regional heads to HQ (Beijing) · Market Strategy and Planning, P&L Accountability · Manage Marketing Plan within Business Plan(BP) · Support marketing campaigns, webinars and offline trade shows · KOL relationship management, Social Media Planning · Exhibition planning(GITEX; ISAF; Africa Tech Fest…)

chinamediaagency.net Directly managing and oversee the digital strategies and delivery for clients with in-depth understanding of digital and social assets. Content creation, storytelling and editing for campaigns. Including managing all client and stakeholder relationships. This role has a heavy emphasis on BD with considerable pitching/selling. Key Responsibilities and Achievements: · Agency relations for upselling and new business (B2B) · Co-operation with multiple int/ext stakeholders · Development of English content; storytelling and editing · Developing media and KOL relations

Responsible for both branding and promotional assets including websites and social media. Website optimisation; PPC & SEO; branding and editing of website content. Running campaigns. Supporting PR activities with national media campaigns. Content ideation and copywriting. Reconfiguration of branding on Instagram. Running ecommerce channels. · Rebranding of business with new look social media · Total overhaul of PPC and SEO, with website UX reconfiguration · Management of paid ads through agency · Liaising with national media for PR exposure · Analysis of AdWords and GA4 data for optimised ecommerce · New content planning and editing for rebranding

www.huawei.com of Huawei Technologies handling social media project delivery for several key projects with an emphasis on Huawei’s KOL Programme. Focused on Western markets. Role requires interaction with global offices and external stakeholders and developing relations with those stakeholders. Senior role reporting to the deputy director of Corporate Communications. Strong emphasis on crisis management and handling of Huawei’s global image. Key Responsibilities and Achievements: · Ownership of Huawei’s KOL Programme · Optimisation and management of platforms (TikTok/Instagram) · Project management from campaign ideation, editing, planning and launch · Corporate Messaging (heavy focus on crisis management from US fallout) · PR relations development and networking, media and KOLs (building up Western KOL list) · Brand reputation & agency relations

aikendigital.com My role was leading the Business Development; Acquisition of new business (B2B) and Marketing departments overseeing internal processes, talent sourcing and optimising business leads to maintain steady growth. Strategy setting for clients with media buy. Managing 7 team members. Key Responsibilities and Achievements: · Establishing clear vision and G-T-M strategy, social and digital · Manage new business relations · Assisting the setup and organisation of first overseas office in Singapore · Optimising internal processes for new business, ascertaining client needs · E-commerce and Financial clients, B2B · Participation of PR events

www.omnicomgroup.com Omnicom is a 4A player from New York and the biggest advertising group in the world, I was employed at its main search agency in China, NIM Digital. My role was to manage the MNC businesses operating PPC/SEM/SEO campaigns on Chinese media as well as Google. This was both an execution based role and also client-facing which involved pitching, reporting & selling to clients on a B2B and B2C setting. Wide range of well-known clients including: Castrol; Accor Hotels; Tencent Games; Fiat; Unilever and FMCG including Evian… Key Responsibilities and Achievements: · Managed clients with multi-million dollar media budgets · Expert knowledge and use of big data and PPC & SEM media buy · Strategy, execution, analysis & delivery · Content and branding · Handling international brands in China/APAC market · E-commerce · Client ownership for key clients including Accor; Tencent; Unilever…

www.smh-intl.com SMH is a PR agency and consultancy firm based in Shanghai, they provide services to government agencies mostly from the US & Ireland to promote food products in China and provide market data. Key Responsibilities and Achievements: · PR role focused on market data collection and analysis · Setup/management of PR events in Hong Kong market · Management of PR events and launch of PR events – supermarkets & hotels · Relationships and reporting for PR delivery · Clients included Alaska Seafood, California Dairy and Irish Food Board.

www.healthwaymedical.com care in Singapore, I joined them as they entered the Chinese market as a marketing executive serving expats. Key Responsibilities and Achievements: · Promotion of group’s services in local media, print and digital · Public relations and networking with local English media and Expat community · Client-facing and support the marketing director