Led the work of updating HERO GAMES' overseas brand image and established a dynamic and cohesive brand identity that resonated with an international audience. • Responsible for setting up and managing social channels, including Meta, X, YouTube, LinkedIn, Discord, and Wikipedia. This included community management, content creation, and advertising. • Created a set of comprehensive in-house brand guidelines to ensure consistency in communication and visual identity across all English-speaking social channels. • Grew our audience on Facebook from 0 to over 25,000 followers through creative use of ads and organic content. Increased our LinkedIn follower base from 1,000 to 6,000 by using content strategies aimed at industry professionals. • Oversaw the quality assurance and ensured a consistent brand voice through copywriting, content creation, and the development of marketing strategies, ensuring alignment with the company’s mission, vision, and values.

Singapore • Led the development of creating, maintaining, and developing Amber Group's brand voice. This also included copywriting, content creation, writing press releases, website optimizations, transcreation of content, and app UX improvements. • Responsible for producing content for the company's social channels and landing pages, writing educational articles about fintech, NFTs, sustainability, and social media advertising. • Led the project of setting up and managing workflow processes and SOPs using software like Trello and Zapier. • Worked on multiple brand projects such as university research collaborations with King's College London, and advertorial collaborations with The Economist. Aligned Amber Group's branding with sustainability projects with Whale and Dolphin Conservation, and Zero Waste SG.

2 years 8 months SAR Hongkong • Held a key position in developing and applying the company's brand image and tone of voice in external and internal communication. • Responsible for creating engaging marketing content including emails, app notifications, banners, social media posts, newsletters, and announcements. • Oversaw the quality assurance, and ensured the brand voice through copywriting, content creation, and the development of marketing strategies, ensuring alignment with the company’s mission, vision, and values. • Led the work of implementing and developing automated project management workflows. • Responsible for my department's communication quality, and increased the quality score from 60% to 95%, the highest for any major department at VIPKid. 职位:Marketing Operations Associate March 2019 - May 2020 (1 year 3 months)

Led the work of developing the company's international brand identity, including the website, crowdfunding platforms, social channels, and offline events. • Worked with influencers and Key Opinion Leaders, including MKBHD, Unbox Therapy, and Droid Life. • Managed the crowdfunding campaign on Indiegogo, providing pictures, renders, and videos, alongside copy, pledge rewards, news, and community management. The campaign ended with our product being 200% funded. • Responsible for collaboration projects, including the Museum of Modern Art in New York to set up a new audiovisual experience using our company's products. • Responsible for managing the company’s participation in GITEX 2018 and CES 2019.

Stockholm, Sverige

Uppsala, Sverige • Responsible for incoming and outgoing exchange students to and from our partner universities in East Asia, including Peking University, Tokyo University, National University of Singapore, and Seoul National University. • Provided continuous assistance to foreign exchange students in Sweden, and to Swedish exchange students abroad. • Organized meetings with foreign university delegations and helped facilitate new exchange agreements.

Responsible for setting up and managing the company's overseas marketing channels on Meta's platforms. Led the work of optimizing the official website. Responsible for the company's Google AdWords account. • In charge of setting up and operating the Amazon store, including listings and managing Fulfillment by Amazon procedures. • Planned and executed all social media marketing campaigns on Meta, Google, and Amazon. • Held a key role in organizing and managing exhibitions like ASTRA and influencer events in New York City.

Umeå, Sverige • Provided network assistance by troubleshooting customers' internet connections and computers. Gained in-depth knowledge in networking, IT, and advanced computer skills. • Held a variety of positions, including First Line Support, Second Line Support, Union President, and On-Site Support. • Eventually became responsible for handling customer disputes. Led the work to improve the company's SOPs for handling customer dissatisfaction. • Improved the company's measurable reputation by improving customer satisfaction and decreasing customer dissatisfaction.