Creating an environment to reach a revenue increase of +3% for 2025. • Leading a team of 11 headcounts with the responsibility for accounts like MSD, Amazon, Otto, Expert, Euronics, EP/MMX, EDEKA, LIDL, Metro, 1&1, Telefonica, Deutsche Telekom • Responsable for reaching €950m+ revenue. • Sell-in and sell-out responsibility. • Negotiations on a quarterly basis (terms and conditions, activities, etc.). • Strategical planning including terms and conditions and long-term project implementation.

Lead the german wholesale team to deliver on the new strategy of Esprit and increase the profitability of this channel by +7%. • Leading a team of 80 headcounts encompassing the departments Multilabel, Key Accounts, Franchise and Customer Support. • Responsable for reaching a budget of €130m revenue. • Strategic planning and financial management to drive the wholesale success. • Maintaining crucial partnerships with stakeholders in the fashion industry. • Contributing to Esprit‘s achievements in the market.

Created a high performing team that achieved a growth of +20% in revenue and +30% in profit during the covid-crisis. • Leading a team of 9 headcounts encompassing all Dyson customers (E-commerce, hybrid and physical). • Responsable for reaching a substantial budget of€400m revenue. • Demand creation by Joint-business-planning. • Sell-in and sell-out responsibility. • Strategical planning including terms and conditions and long-term project implementation. • Negotiations on a quarterly basis (terms and conditions, activities, etc.). • P&L responsibility for the whole indirect retail business.

Increase of sell out by +40% due to the implementation of a new demonstrator program and the reconstruction of the whole field structure. • Leading 6 direct reports and a team of 200 headcounts. • Responsibility for the whole strategical planning of the three departments Field Sales, Training and Retail Activation. • Implementation of an inhouse demonstrator program and development of a new commission approach. • Responsibility for a consistent consumer experience across all 1000 electrical retail doors • Joint-business-planning on store level. • Implementation and controlling of new selective distribution approach across Europe.

Opening the first two direct stores of Dyson in Germany that have been profitable within the first year. • Location scouting. • Negotiations with Landlords to optimize the rent and to guarantee a profitable store. • Recruiting staff for the stores. • Creating a store design in close collaboration with our headquarter in UK. • Plan and execution of the store fit out and the opening.

Changing the behavior within the department by teaching what it means to shift from a pure sell-in-mindset to a sell-through-mindset. • Development of a strategy to install more than 150 Shop-in-Shops across Germany within a year. • Development and implementation of a consistent approach to create a perfect consumer experience within the 3rd party retail (carpark-2-machine, fixture roll out). • Train the Area Manager to focus more on sell-through instead of only sell-in.

Creating event marketing strategies and concepts for ANSON‘S, P&C and the own brands that align with company‘s goals and target audience. • Overseeing all aspects of the event planning, from budgeting and logistics to promotion and execution. • Analyzing the success of events through metrics such as attendance, engagement and ROI. • Negotiations with external partners.