
ROSEANNE
Associate Manager
Female30 y/oIndustry Research/Intelligence Information Analyst/Other consulting/research positionsLive in ShanghaiNationality Indonesia
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Summary
8+ years of working experience, focuses on brand health tracking, usage & attitude, media behavior studies, mainly serves tech, social media, and FMCG industries. I specialize in quantitative and qualitative methods, complemented with cold call and desk research skills. My goal is to help client get actionable insights and recommendations for their business growth.
Work experience
Associate Manager
Kantar Insights, China
2022.01-2024.01(2 years)
• Provided client services to help tech and social media companies
from China to establish their overseas brands in Southeast Asia
markets, and conducted media survey to optimize their marketing
budget
• Assisted team leader in managing research project, including
operation and cost management, collaborated and managed two to
three senior researchers
• Helped client achieve their KPIs through the insights gained, provided
competitor insights, recommended brand and media strategy
Business Analyst
Evalueserve, China
2019.01-2022.01(3 years)
• Performed sourcing commodities and rapid research for business
opportunities in Southeast Asia markets for management consulting
clients
• Gained skills of calculating market size, market share, and assessed
competitive landscape for various industries
Content Review Analyst
Accenture Operations, Malaysia
2018.01-2019.01(a year)
• Performed content moderation for Facebook and Instagram for
Indonesian market and provided market trends of digital content
• Exposed to international team both internal and external, involved in
enhancing content policy and data calibration
Research Executive
Proxima Research
2016.01-2017.01(a year)
• Conducted full market research service in both quantitative and
qualitative approaches to gain insights for client’s key business
question
• Earned skills of developing research, focus group discussion
moderation, customer interview, data analysis & reporting
• Experienced in handling FMCG clients for B2C and B2B target
customers
Educational experience
University of Indonesia
Sociology
2012.09-2016.08(4 years)
Focused on implementing sociology theory in quantitative/statistics and qualitative methodology of research. Graduated with honor with GPA 3.71 out of 4.00
Languages
Indonesian
Native
English
Proficient
Skills
Market Research
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Contact way
86****1949
ro**@**om
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