Simond Resume

Simond

Experienced Senior Creative

50 y/o

Visual Design

Live in Singapore

Nationality Singapore

Summary

I am an experienced multidisciplinary creative professional who has worked in various Asian markets, including Singapore, Malaysia, Hong Kong and China. My work experience ranges from direct marketing to traditional advertising to integrated communications, and I have created work for brands across various categories, from FMCG to beauty to alcoholic beverages to automotive to financial services. As a seasoned creative, my skillsets include Creative Direction, Creative Strategy, Design Thinking, Art Direction, Graphic Design, UX Design, Photography, amongst others. My portfolio can be viewed at: https://simondchew.wixsite.com/simond Outside of advertising, I am a Photographic Artist, under the name "Zhou HanShun". My personal projects have been exhibited internationally and received some accolades.

Work experience

Senior Creative

Self- Employed

2017.07-Current

(8 years)

Freelance and Contract Senior Creative who worked on global, regional and local campaigns and pitches with various agencies including: EG+ Singapore (Senior Creative, Freelance), March 2020 | Nov 2020 Digitas Singapore (Senior Creative, Freelance), Jan to March 2019 R/GA Singapore (Senior Creative, Freelance), Nov to Dec 2017 Ogilvy Singapore (Senior Creative, Freelance), Sep to Nov 2017 | April to May 2019 JWT Singapore (Senior Creative, Freelance), Nov 2017 to Jan 2018 | May to June 2019 Publicis Singapore (Senior Creative, Freelance), July to Aug 2017 KPMG Singapore (Associate Director, Creative, Contract), Aug to Nov 2018 | Sep to Nov 2019 GTB Shanghai, China (Senior Creative, Contract), April to July 2018 Civilization Shanghai, China (Senior Creative Director, Contract), May to July 2017

Regional Head of Art

JWT Hong Kong

2014.05-2017.04

(3 years)

Responsibilities include leading and overseeing the overall Art Direction and Design for the HSBC Brand across Asia-Pacific, as well as working on global and regional campaigns. Launched the HSBC 150th Anniversary Augmented Reality Banknote APP. The app went on to be the most downloaded app in Hong Kong. The banknote was over-subscribed within the period of launch.

Creative Director

TBWA Shanghai

2013.07-2014.05

(10 months)

Responsibilities include providing Creative Direction and managing creative teams for Wyeth and Illuma infant nutrition formula, Metro Group and Standard Chartered Bank.

Creative Director

Ogilvy Shanghai

2012.04-2013.07

(a year)

Responsibilities include providing Creative Direction and managing creative teams for Huggies, Coke Beverages(Yuan Ye Tea, Sokenbicha), Unilever(Dove), Dumex, Lincoln Motor Company.

Creative Group Head

Saatchi & Saatchi Singapore

2011.03-2011.08

(6 months)

Responsibilities include providing Creative and Art Direction for Invida Asia Pacific, Haagen Dazs, NCPG(National Council for Problem Gambling).

Creative Group Head

TBWA Tequila Singapore

2007.10-2011.03

(3 years)

Responsibilities include providing Creative and Art Direction for Martell Cognac VSOP, Visa, Sentosa, Resorts World, Suntec Convention and Exhibition Centre, Unicef. New Business Wins: Martell Cognac VSOP, Haagen Dazs, Tiger Balm, Carls Junior.

Senior Art Director

JWT Malaysia

2006.06-2007.10

(a year)

Part of the lead creative team for HSBC, Nestle Ice-cream, Ford Motor Company, Celcom/Vodafone, LG Electronics, Hi-5 Bread, Great Eastern Insurance, Extra Joss Energy Drink. New Business Wins: Tourism Malaysia(Middle-East and India Markets), Great Eastern Insurance, Extra Joss Energy Drink(Southeast Asia Market).

Senior Art Director

BBDO Proximity Singapore

2004.01-2006.06

(2 years)

Responsibilities include ideation and art direction for Tiger Beer, ABC Extra Stout, Pfizer, Keppel Land, Emirates Airlines, KFC, Pizza Hut, Mitsubishi Motors, Visa.

Art Director

Y&R Wunderman Singapore

2001.01-2004.01

(3 years)

Responsibilities include ideation and art direction for Singtel, IBM, APL, Citibank Singapore.

Art Director

FCA! Singapore

1999.07-2001.01

(2 years)

Responsibilities include ideation and art direction for HBO, Epson Singapore, Harmony Telecommunications.

Educational experience

Nanyang Technological University, Singapore

User Experience Design and Product Management

2020.12-2021.06

(6 months)

A 6-months full-time user experience immersive programme that focuses on processes such as: • Design Thinking/Human-Centred Design Methodologies. • User Experience Design Methodologies: User Research, Problem Statements, Value Proposition, Information A