[ Achievements ] > Pioneer team which handled the launch of a new “Made in Japan” cosmetics brand in Tokyo > Achieved 400% sales growth of haircare series launch from November 2017 to March 20181 > Produced and directed first brand product video, brand website and corporate website > Involved in e-commerce platforms on Facebook, Amazon, Rakuten, TMALL > Conceptualised first pop up store in Shibuya LOFT [ Responsibilities ] > Based in Tokyo, Japan and shuttles between Shanghai, China to lead a young creative team > Interfaces with all support departments (PR, product dev, packaging, creative & merchandizing) > Reports directly to COO and CEO > Presentations, managing and creating workflows & timelines, allocation of manpower and budget forecast working closely with brand managers > Regular business analysis (competitors, trends, brand positioning and formulation of objectives) > Anticipate, identification and proposes solutions to design related issues > Involved in print design (POP retail design and related collaterals), web e-commerce platforms > Handles all visuals on Social media platforms, corporate website and Key Visual concepts > Analytics role for brand and corporate website > Involved in entering major Chinese FMCG brands for local adaptation to Japanese market