• Planned, organized, and executed music and community events for audiences of 100–1000+ attendees. • Served as the primary artist liaison, coordinating communication, hospitality, and technical needs for performers. • Handled social media management, including content creation, scheduling, and engagement across Instagram, Facebook, and TikTok. • Grew event page following by 30% and boosted event reach through strategic campaigns and collaborations. • Oversaw logistics including venue scouting, vendor coordination, artist contracts, technical setups, and budget tracking. • Managed a team of on-site staff and volunteers, ensuring smooth operations before, during, and after events. • Ensured compliance with safety regulations, permits, and licensing for each venue.

• Planned and executed music, lifestyle, and community events with attendance ranging from 1000 - 2000 guests. • Acted as primary artist liaison, managing all artist relations including schedules, rider fulfillment, hospitality, and on-site coordination. • Oversaw end-to-end event logistics, including venue selection, stage setup, equipment rental, security, and transport arrangements. • Coordinated with vendors, sponsors, and partners to ensure smooth sync between artists, service providers, and timelines. • Collaborated with graphic designers, photographers, and marketing teams to enhance event visibility online. • Led on-site teams of staff and volunteers, assigning roles and resolving last-minute challenges in real-time. • Ensured full compliance with safety protocols, permits, and legal regulations for each event.

Project Coordinator/Junior Project Manager • Started as a Project Coordinator, overseeing office supplies, managing invoices, supporting financial reporting, and ensuring budgets remained on track. • Organized and facilitated project meetings, maintained comprehensive records, and ensured effective communication to guarantee seamless project execution. • Transitioned into Junior Project Manager, leading a pilot project focused on cross-selling collaboration to enhance teamwork and achieve new objectives. • Managed the Facilities workstream, coordinating logistics and construction processes to ensure timely and efficient completion. • Collaborated with the Human Capital and Recruitment teams to enhance recruitment strategies and support workforce planning initiatives. • Assisted the Marketing team in campaign planning, branch launches, and elevating brand visibility to drive greater engagement. • Led project invoicing, maintained accurate financial records, monitored expenses, and ensured timely payment processing to stay within budget. • Led a cross-functional pilot project focused on cross-selling collaboration and testing short-term insurance in the branches, aimed at enhancing teamwork and achieving new business objectives. • Skilled in Programme Management, Stakeholder Management, Data Analytics, and Invoicing, with a proven ability to streamline processes and improve project outcomes.

• Execution of a major event, coordinating and ensuring guest satisfaction for a seamless experience. • Collaborated with PRISA’s team to align the event with their branding and messaging, resulting in strong attendee engagement and positive feedback. • Managed on-site logistics, handled issues quickly, and ensured smooth transitions between different parts of the event.

Successfully launched 10 pilot retail branches, expanding 7 existing branches and establishing 3 new ones. Coordinated efforts across multiple teams, including architects, contractors, and branch managers, to align objectives and ensure smooth execution, overseeing the construction process from start to finish. Achieved a seamless rollout within the set timeline, setting the benchmark for future branch expansions, with the successful validation of business case assumptions as a key outcome.

• Led the implementation of the Alternative Distribution Remuneration Model (REM), a cross- functional project aimed at optimizing the performance of branch managers and consultants through enhanced sales incentives, customer satisfaction, and teamwork across branches.

The project involved migrating critical HR data and functionalities from the SAP system to Psiber. This included the seamless transfer of various employee-related data and actions such as payroll, benefits administration, and HR functionalities to enhance efficiency, accuracy, and user experience within the new Psiber platform.

The Section 189 retrenchment process refers to the legal procedure in South Africa that employers must follow when contemplating dismissals based on operational requirements (e.g., restructuring, downsizing, or cost-cutting). It involves a consultation process with affected employees or their representatives, aimed at exploring ways to avoid retrenchments, minimize the number of dismissals, and mitigate the effects. The employer must provide written notice outlining the reasons, selection criteria, severance pay, and other relevant details. Only after meaningful consultation can retrenchments be finalized.

The Business Administration NQF Level 4 qualification is a South African accredited program designed to develop essential administrative and office management skills. It covers areas such as communication, customer service, office technology, data management, and basic finance. This qualification prepares learners for roles like office administrator, receptionist, or personal assistant and is ideal for those looking to enter or grow within a business or corporate environment.

Passed with cum laude. The Diploma in Public Relations is a qualification that equips students with the skills to manage communication between organizations and their audiences. It covers areas such as media relations, corporate communication, event management, crisis communication, and strategic planning. Graduates learn how to craft effective messages, build brand reputation, and engage with stakeholders across various platforms, preparing them for roles in PR agencies, corporate communication departments, and media organizations.

The National Senior Certificate (NSC), commonly known as matric, is the final school-leaving qualification in South Africa, awarded after completing Grade 12. It certifies that a student has met the minimum requirements for graduation and may qualify for entry into tertiary education, depending on their results.