Zelio
Head of Growth & Operations
Male32 y/oEnglish Teacher/Foreign language teacher/English Translation/Portuguese translation/VP of Operations/Chief Operating Officer/CMO/COO/HR Specialist/Assistant/Marketing Planning/Marketing/SEM/Marketing Manager/Supervisor/Marketing Director/Brand Director/Brand Manager/Supervisor/Brand Specialist/Assistant/Brand ManagementLive in United StatesNationality Brazil
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Work experience
Head of Growth & Operations
Lemonless AI
2024.07-Current(6 months)
1. Integrated AI-driven analytics into workflows, leading to a 20% improvement in speed and accuracy across departments, while fostering sustainable growth and enhancing efficiency.
1. Spearheaded a strategic initiative to align sales and operations with AI-driven customer insights, resulting in a 25% increase in conversion rates and a 30% boost in cross-departmental collaboration efficiency.
1. Leveraged AI technology to enhance chatbots, sales reps, lead generators and create SaaS.
1. Hired a team of developers, assistants, and sales reps to grow revenue by 300% in 1 year.
1. Reduced clients’ workforce by 30% while decreasing costs by 50% and increasing revenue.
1. Overseeing all operations and growth on technical, sales, financial, brand, and customer relations.
Marketing Director
AI Technologies Co (TopTier Trader)
2023.01-2024.06(a year)
1. Achieved a 68% increase in revenue and 27% in profit through resource maximization and cost reduction.
1. Maximized budget and resource allocation to optimize performance, which boosted web traffic by 153% and brand awareness by 350%.
1. Developed and launched a cross-channel digital marketing campaign that increased customer acquisition by 55%, leveraging SEO, PPC, email, and social media platforms to drive engagement and conversions.
1. Spearheaded a comprehensive rebranding initiative that resulted in a 60% increase in customer engagement, integrating market research insights and advanced analytics to refine brand messaging.
1. Directed brand and marketing strategies in the Fintech space aligned with the company’s future goals to enhance OKRs, KPIs, and overall revenue and growth.
1. Led tactics with C-level executives to ensure objective achievement to grow brand equity and awareness.
Global Marketing Manager
Be In Crypto
2021.03-2022.12(2 years)
1. Spearheaded global marketing initiatives that increased user engagement by 35%, leveraging data analytics and strategic content planning to optimize Web3 and cryptocurrency outreach campaigns.
1. Implemented global strategies to increase brand awareness and align with the company’s mission.
1. Oversaw hiring and interviewing candidates, growing the marketing department by 15%.
1. Established partnerships and collaborated with cross-functional teams to integrate business and UX requirements, which led to an increase in 5 extra languages on the website.
Marketing and Business Consultant
Self Employed Contractor
2011.06-2021.02(10 years)
1. Established and optimized business development strategies utilizing data analysis tools to identify and capitalize on emerging trends, leading to a 25% increase in client engagement and acquisition.
1. Implemented market studies to enhance marketing campaigns, including A/B Testing, Google Ads, PPC, and analytics.
1. Reduced marketing costs by 10% by streamlining roles, leveraging resources, and allocating budgets.
1. Conducted competitor research to refine market positioning and strategic planning, realizing a 20% boost in competitive differentiation through SWOT analysis within 3 months.
Marketing Manager
Trend Group
2016.02-2017.09(2 years)
1. Directed marketing processes for the USA and Canada stores and the global corporate brand.
1. Amplified the company’s social media presence 10x over two years through SEM and SEO campaigns.
1. Enhanced customer engagement plans, boosting conversion rates by 43% in several locations.
1. Implemented a $500,000 marketing budget to develop and execute marketing strategies and sales plans.
1. Formulated and executed a comprehensive rebranding initiative that increased overall brand visibility by 30%, leveraging market research and consumer insights to realign the company's positioning.
Media Director
Gmarketing
2010.10-2013.05(3 years)
1. Enhanced client's yearly revenue by 41% and profit by 13% through successful marketing strategies.
1. Led media strategy, media buying, and constant analysis for the advertising agency’s clients.
1. Managed and delegated campaigns to boost brand awareness and increase market share.
Media Analyst
Gmarketing
2009.10-2010.10(a year)
· Assembled media plans and negotiated marketing campaigns with vendors and partners.
· Built strong relationships with advertisers and negotiated pricing.
· Maximized ROI of advertising campaigns through continual performance analysis.
Educational experience
Saint Leo University, Tampa, FL
Master of Business Administration in Management (MBA)
2014.01-2015.10(2 years)
MBA
Estacio de Sa, Fortaleza Brazil
Bachelor of Marketing
2008.01-2011.12(4 years)
Bachelors of Marketing
Languages
Spanish
Skilled
Portuguese
Native
English
Native
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