Cider is a global fashion technology company based in Los Angeles, USA, focused on the fashion e-commerce sector, aiming to build a leading Gen-Z brand. By leveraging data and intelligent technology, Cider significantly enhances efficiency across every aspect of the business, including design, supply chain management, advertising, logistics, and social media promotion, striving to create vibrant and lively products, content, and communities, thus fully upgrading the traditional clothing e-commerce model. Cider's global creative and design center is located in Los Angeles, with offices in Singapore, China, the UK, South Korea, France, Germany, Brazil, and the Middle East. Founded in September 2020, the company has rapidly grown and garnered significant international attention. It has attracted over 5 million followers across global social media, with users in more than 130 countries and regions. As of the first half of 2023, Cider's mobile app has been downloaded over 16 million times and ranked first in the e-commerce category in South Korea, and among the top three in the USA, making it one of the fastest-growing brands in recent years.