Shenzhen Xincheng Innovation Technology Co., Ltd. (formerly Shenzhen Xincheng Network Technology Co., Ltd.), established in 2012, is a cross-border e-commerce company focusing on its own brand product operations. The company's main product categories include smart home appliances, automotive parts, and balance scooters. Products are sold globally through third-party cross-border platforms such as Amazon, independent sites, eBay, and self-operated websites. The company adheres to its core business model of self-owned brand product operations. By continuously improving its IT systems, the company efficiently integrates various aspects including product data-driven development, supply chain management, quality control, warehousing logistics, and operations, providing innovative and reliable products and satisfactory services to global consumers. The core team is composed of young, efficient, and dynamic individuals. With a team size of over 500, the core members come from well-known multinational companies in China such as Huawei, DJI, OPPO, Foxconn, Gionee, and Coolpad. The team members have extensive experience in cross-border e-commerce operations, and are committed to building the company into an industry-leading product innovation enterprise. We are dedicated to creating a comfortable and relaxed working environment for all employees and providing a broad career development platform.