Ad Optimization Specialist
Negotiable
Full-time
1~3 years
Refresh at 5 months ago
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Job responsibilities
Base: Russia
Work mode: Full-time Remote
As a User Acquisition Specialist, you will design, enhance, and implement strategies across multiple channels for paid user acquisition. Emphasizing sustainable growth aligned with the product's current condition, we seek talented individuals who are data-driven, result-oriented, responsible, and passionate about video game marketing.
Job Responsibilities:
1. Create, manage, monitor and optimize the campaigns for acquiring new players through focused, data driven, and ROI based mobile user acquisition channels;
2. Collaborate with the product team to ensure that creative production aligns with existing performance results;
3. Stay updated on trends and hot topics across the internet, collaborate with other marketing teams to produce advertising materials inspired by current trends;
4. Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic;
5. Passion/knowledge for video games.
Job requirements
1. Fluent in English communication;
2. 1-3 years of experience in internet advertising, familiar with various advertising formats.;
3. Detail-oriented and patient, with some experience in analyzing online advertising data;
4. Familiar with Office software, passionate about the internet, and staying informed about the latest trends on the internet;
5. Strong communication skills, as well as a high level of data sensitivity and analysis ability;
6. Candidates with advertising experience on platforms such as VK and Yandex are preferred.
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