Content communication specialist
15000 CNY~20000 CNY/Per month
Full-time
1~3 years
Refresh at a year ago
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1 Apply
Shenzhen
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Job responsibilities
Day to Day Responsibilities of the Content Communication Specialist;
• Responsible for the global B2B corporate social media channels. Primary channels are currently: LinkedIn, Twitter, Instagram, Facebook, YouTube, with TikTok in development, and we want you to investigate opportunities for more channels for the future.
• Run paid social campaigns on LinkedIn, such as sponsored updates, message ads, and boosted posts.
• Refine and oversee the global social media strategy in line with business objectives.
• This a proactive content strategy and development role, so you'll need an eye for finding, creating and amplifying high quality stories and imagery. By using your social media expertise, you'll be a part of building and growing existing and new channels.
• Capable of writing English content by yourself and doing content reviewing works.
• Build joined up social campaigns. Create and oversee a rolling social content calendar, collaborating with stakeholders and identifying opportunities to tell stories through engaging content such as video, infographics, thought leadership articles, webinars, events etc.
• Set, measure, track and report on social activity effectiveness: Track performance in Google Analytics, social media management platform, leads and revenue generated via client’s social in their CRM systems.
• Continuous improvement: Stay on top of social media trends, identifying and sharing updates and tools to benefit the wider marketing team.
• Deliver social media best practices to the wider business. Support our employees' brand-building activities with education, guidance, training materials and how-to workshops.
Job requirements
What we'd love to see our potential candidate bringing to the table;
• A proven track record of running and managing social media channels, and delivering on related objectives.
• Have worked in a Digital or Marketing function in B2B companies.
• Goal orientated and self-motivated to succeed.
• Experience working in a matrix / collaborative, cross-team capacity. This role requires you to work with internal and external stakeholders.
• Have 2-4 years (or more!) experience within social media marketing, client or agency-side. B2B is preferred, but we definitely do value B2C expertise.
• Have experience for content writer is preferred.
• Can show tangible results, linking strategic goals with business objectives.
• Comfortable multi-tasking and managing several projects at once.
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