- Social media platform operation, specifically YouTube. - Engage with user and influencer communities on social media. - Develop and execute a robust tutorial content strategic plan aligned with company's marketing goals. - Monitor and report on channel performance in order to adjust optimization strategy accordingly. - Utilize analytics tools to help grow the channel. - Keep updated with the newest YouTube algorithm and adapt to it accordingly. - Work collaboratively with colleagues within & inter-teams.

- In-depth knowledge of YouTube (specifically) features, algorithms, SEO, and etc. - Creative and innovative mindset. - Thorough understanding of Western culture and values, especially that of the US audience. - Native communication skills to engage with the community. - Strong organizational and project management abilities. - Basic knowledge of social media marketing, including understanding of how vertical marketing helps target/connect with our audience more effectively. - Strong analytical skills. - Ability to work well under pressure as we will have high expectations for this channel. - Passion for social media and willingness to always learn and evolve. - Strong team spirit. - Good time management skills to handle multiple tasks and projects.