Product Content Manager
45000 CNY~50000 CNY/Per month
Full-time
5~10 years
Refresh at 20 days ago
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Job responsibilities
- Develop strategic input on global product marketing campaigns, including identifying content needs, messaging strategies, and channel preferences.
- Create engaging and informative product content, including product descriptions, sales collateral, website content, blog posts, and other marketing materials.
- Collaborate closely with cross-functional teams to understand product features, benefits, and target audience preferences in different regions.
- Conduct market research and competitor analysis to identify opportunities for differentiation and optimization of product content.
- Ensure consistency and accuracy of product messaging across all marketing channels and materials.
- Monitor content performance metrics and provide insights to optimize content effectiveness and drive continuous improvement.
Job requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 3 to 5 years of experience in content creation, product marketing, or a related role.
- Exceptional writing and communication skills, with a keen eye for detail.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Experience working with cross-functional teams and managing stakeholders.
- Knowledge of SEO principles and best practices is a plus.
- Ability to thrive in a global environment and understand cultural nuances in content creation.
- Fluency in both English and Mandarin Chinese is mandatory.
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