Job Responsibilities PR Management: Formulate and execute the company's PR strategy and plan to ensure consistency with the company's overall strategy and business objectives. Plan and organize all kinds of PR activities, including but not limited to press releases, media meet-ups, industry exhibitions, etc., in order to enhance the company's visibility and influence. Monitor and analyze media dynamics, respond to media questions and negative public opinion in a timely manner to maintain the company's reputation. Establish and maintain good relationships with key stakeholders such as government, industry associations, and partners. Social Media Management: Develop and optimize the company's social media strategy to increase the company's activity and influence on major social platforms. Operate the company's official social media accounts, including content planning, publishing, interaction, etc., to ensure content quality and communication effect. Monitor and analyze social media data, understand user needs and feedback, and optimize social media operation strategy. Coordinate with other departments to ensure that the company's social media activities are coordinated with the overall communication strategy. Crisis management and risk management: Establish a comprehensive crisis management mechanism to ensure a rapid and effective response when emergencies occur. Evaluate and anticipate potential PR risks and develop appropriate risk response strategies. Team Management and Collaboration: Set up and manage the PR and social media team, ensuring that team members have professional competence and efficient execution. Maintain close communication with other departments within the company and collaborate to fulfill the company's communication tasks.

Requirements 1. Bachelor's degree or higher. 2. Must have 5+ years of PR/social experience. 3. Experience in the consumer electronics industry is preferred. 4. Experience in personnel management is preferred. 5. Proficient in English and speak Mandarin. 6. 6. passionate about brand building. 7. Agile to fast-moving business and a good team player. 8. US/European PR/social media experience preferred.