DAHYUN LEE
Korean
FemaleMarketing SpecialistLive in ShanghaiNationality Korea
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Work experience
Korean
Freelance
2022.10-Current(2 years)
Chinese Translator
• Responsible for translating meetings for IT companies and gaming companies.
LTK Company - Freelance Korean Marketing Manager
• Recruited KOLs (Key Opinion Leaders) in Korea for luxury brand promotions on YouTube, Naver Blog, and Instagram
• Communicated with Korean KOLs to run campaigns for Farfetch, Net-A-Porter, Matches Fashion, Mytheresa, and Ssense.
• Investigated issues encountered by Korean KOLs during campaigns and provided feedback and suggestions to the brand.
• Communicated with the UK team about KOL commission cycles after the campaign ended.
CEO
Shanghai Duoxuan Trading Co.,Ltd.
2020.05-2022.05(2 years)
Import and Export Business:
• Analyzed beauty sales trends on Taobao and promotional trends of top KOL influencers.
• Procured Korean cosmetics products from duty-free shops in Korea and supplied them to Taobao sellers.
• Organized and analyzed various operational data, addressing issues promptly as they arose.
Marketing Manager
Marketing Manager at JALA Group
2019.05-2020.03(a year)
Assisting the Chinese Market Department in Promotion:
• Developed online promotion plans (celebrities and KOLS campaign) based on the annual budget and internal strategies.
• Communicated with the internal design team to determine MCN companies and visual direction according to market trends.
• Optimized consumer communication by coordinating with the e-commerce, logistics, and product planning departments based
on changes in promotional performance.
Assisting the Korean Product Development Department:
• Conducted monthly online-offline product research and collaborated with Korean development team to define brand direction.
• Communicated with modeling agencies to select COMO brand ambassadors, assisting the product planning, marketing, and
e-commerce departments with model contracts and shoots.
• Arranged for models to travel to Korea for main visual shoots in collaboration with Korean production houses.
• Coordinated with factories for mold development and sample production according to the design direction.
Assisting the Korean Design Team:
• Supported the Korean and Chinese designers in defining product packaging styles based on the seasonal product styles.
• Collaborated with designers from both countries to find packaging and container styles for major online events such as Tmall
Queen’s Day, Halloween, and Singles’ Day.
• Communicated with factories to develop molds and produce samples and reporting the progress to leaderships.
01
Overseas Sales Manager at OUTIN FUTURES
OUTIN FUTURES
2017.09-2019.01(a year)
Overseas Sales and Promotion:
• Traveled to China monthly to communicate market demands with local distributors and reported back to the HQ.
• Managed entry into beauty vertical websites such as TMall Global and Yunjii.
• Collaborated with photography teams to create product videos for platforms like Weibo, Douyin, and Meipai.
• Invited top Taobao sellers to visit the headquarters monthly for live streaming sessions.
• Gathered customer insights through live streams and reported improvement suggestions.
• Planned participation in annual beauty expos in Shanghai and Hong Kong with the product and design departments.
Export and import Business:
• Coordinated with the production department to confirm product production timelines, booked shipping schedules, and prepared
export documents.
• Confirmed production timelines with Taiwanese container supplier, Aromatica Company, and arranged for importation to Korea.
oduction department to confirm product production timelines, booked shipping schedules, and prepared export documents.
Overseas Sales Manager at NEOFECT
NEOFECT
2016.10-2017.08(a year)
Overseas Sales:
• Attended the Shanghai Rehabilitation and Medical Science Expo and conducted market research.
• Provided training on rehabilitation equipment, specifically the Smart Glove.
• Collaborated with the product design and quality inspection departments to find Chinese component suppliers and confirm
samples.
• Managed the export of products to the United States and Germany.
Educational experience
Hankuk University of Foreign Studies
Chinese Language
2008.03-2014.07(6 years)
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