(1 year 7 months) Marketing management trainee program, spanning four teams within the Consumer Electronics Department : - Planning of TV lineup launch - Organization and execution of product placement for complete TV lineup launch - Optimization of internal systems for product placement and service-tickets - Design-collaborations for several store display renewals - Support of daily business and cooperation with multiple agencies : - Conception and execution of POS activation activities for the home appliance market in order to push sales and awareness - Conception, organization and execution of fairs, internal and external product-training events - Additional support at said events through product demonstrations and trainings - Conception and creation of crucial training material, such as sales talk guides, product overview booklets and video content for internal training platform - Support of daily business and cooperation with multiple agencies - Managing all CRM activities - Creation and design of POS material - Creation and design of ad-templates for gaming-focused TVs - Refocusing SEA efforts - Recreating reporting templates for social media KPIs - Overseeing creation of product-review videos - Overseeing and handling product-review campaigns - Integrating press-awards into marketing-material - Writing copy, product-claims and headlines - Organization and onsite support, as well as representing the TV department during Gamescom 2024 - Creating and administrating a Jira board for the entire team

Support for the marketing team regarding all relevant activities in regards to content creation, webdesign, and PR. Additional support for the sales team and other internal processes. - Conceptualization and creation of product videos and demos using Adobe Premiere - Creation and redesign of PDPs through copywriting and usage of WordPress - Creation of e-mail templates and newsletters - Creation of PR-messages through website - Partnership management with interest groups and journals - Customer management through HubSpot - Internal sales optimization through maintenance of databases

(1 year 6 months) Support for B2B salesteam in the DACH region - Cold calling and following up on leads and opportunities - Support for invoicing processes - Creation of e-mail templates - Optimization of B2B sales processes - Creation of marketing material such as brochures - Creation of internal material, such as battlecards

school-internship - First touchpoints with B2C and B2B sales and marketing - First touchpoints with internal sales processes and customer management